GOBankingRates Names 10 Best Banks for Baby Boomers

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May 13, 2014, 07:45 ET

LOS ANGELES, May 13, 2014 /PRNewswire/ -- Baby boomers are arguably the most influential subset of banking customers – and yet one in four of them is dissatisfied with the banking industry.¹ To help members of this demographic find the best products and services to meet their needs, leading personal finance website GOBankingRates released its ranking of the 10 best banks for baby boomers.

"Today, the focus is really on younger banking customers and how institutions can gain their interest through online, mobile and other technological features," said Casey Bond, GOBankingRates' managing editor. "However, it's baby boomers – ranging from 50 to 68 years old – who remain the largest and one of the most influential group of bank customers thanks to their higher net worth and more sophisticated financial needs."

GOBankingRates investigated local and national institutions that offer quality retirement- and investment-planning services, specialized banking products for older customers, and superior service.

Counting down, the top 10 picks for 2014 are:

10. American Savings Bank
9. USAA
8. Wells Fargo
7. Huntington Bank
6. Bangor Savings Bank

CLICK HERE to see which banks top the list:
http://bit.ly/1nAKcBq

Jason Kincy, marketing director for Arvest Bank, told GOBankingRates, "Most baby boomers are at a stage in life when they require banking convenience that fits their lifestyle and complex financial needs. They value rich checking account options and assistance in financial planning for retirement and beyond."

Kincy added that, in addition to convenience and tailored banking services, "Whether they are preparing to retire or are retired, they want access to financial advisors who can help them maximize their financial decisions."

About GOBankingRates

GOBankingRates (www.gobankingrates.com) connects consumers with the best banks, credit unions and interest rates nationwide, aggregating over 11 million rates from more than 6,000 institutions. Its editors are regularly featured on top media outlets, including U.S. News, Forbes, Huffington Post, Yahoo! Finance and Business Insider.

Methodology: GOBankingRates surveyed local and national financial institutions across the United States that offer retirement- and estate-planning services, as well as banking products designed especially for older customers, noting institutions that have been recognized for superior service and customer satisfaction. Source: ¹Gallup Economy, Baby Boomers Put More Money Than Trust in Banks, Jan. 21, 2014. American Savings Bank is a client of ConsumerTrack, the parent company of GOBankingRates.

For questions, contact:

Connie Lundegard
[email protected]
310.297.9233 x112

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SOURCE GOBankingRates