GOBankingRates' Cyber Monday Investigation Reveals the 5 Things Retailers Don't Want You to Know

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Nov 25, 2014, 07:15 ET

LOS ANGELES, Nov. 25, 2014 /PRNewswire/ -- Cyber Monday is the most popular online shopping day of the year, with Americans spending an average of $373 per inbox¹, but a new GOBankingRates investigation revealed that it's actually not a great day to save money. The report, which includes an infographic on Cyber Monday spending habits, uncovers why this year's discounts are lackluster, products are out of stock and online advertising will be even more invasive.

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GOBankingRates' Cyber Monday Investigation Reveals the 5 Things Retailers Don't Want You to Know

"Cyber Monday discounts are just too unimpressive to warrant the commotion of a big retail holiday," said Jennifer Calonia, GOBankingRates' editorial manger and author of the report. "Even retailers aren't banking too hard on the day, as they'll be focused entirely on hyping Black Friday. The only thing Cyber Monday has going for it is 'FOMO.' Shoppers will feel pressured to 'buy it now' – even though stores will inevitably lower their prices on the most popular items as Christmas approaches."

Here are just a few of the things retailers don't want you to know about Cyber Monday:

Bad deals: The average discount on Cyber Monday will be just 20 percent, four points lower than on Thanksgiving.
Why there are no Cyber Monday ads: Shoppers will have less time to price-compare deals; experts say most retailers don't want to overshadow their Black Friday doorbusters with Cyber Monday marketing.
Where's my stuff? Out-of-stock messages will increase by 400 percent on Cyber Monday.

For the full list, visit: bit.ly/CYBERMONDAY2014

About GOBankingRates

GOBankingRates.com is a leading portal for personal finance news and features, offering visitors the latest information on everything from interest rates to strategies on saving money, managing a budget and getting out of debt. Its editors are regularly featured on top-tier media outlets, including U.S. News, Business Insider, Daily Finance, Huffington Post and more.

Contact:

Roxy Barghahn
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^1. "Americans Will Spend an Average of $418 on Black Friday and $373 on Cyber Monday," BMO Harris Bank, Nov. 13, 2014

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SOURCE GOBankingRates