Go for it! at The Pro Expo Presented by Pella(SM) Event

-- 2011 events connect builders, remodelers, contractors and architects --

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Dec 10, 2010, 10:44 ET

PELLA, Iowa, Dec. 10, 2010 /PRNewswire/ -- As builders, remodelers, contractors, architects and students prepare for a new year — predicted to be challenging for the housing industry — Pella Corporation wants to help them "Go for it!"

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"We want all builders, remodelers, contractors, architects and students to know they're not alone in this unpredictable time," said Pella Corporation National Trade Marketing Manager Jarred Roy. "We're inviting them to THE PRO EXPO Presented by Pella events so they can be reenergized about the industry and receive the tools they need to help them succeed."

THE PRO EXPO Presented by Pella events are half-day exhibitions that bring local professionals together to network, share ideas, earn educational credits and learn about the latest product tips and trends in the building industry. Events will be held Tuesdays and Thursdays at stadium arenas in major cities across the U.S. and Canada from January through May 2011. This year's "Go for it!" theme will be brought to life through basketball imagery and motivating leadership quotes.

Pella partners with leading companies and brands — including Kohler®, James Hardie®, Schluter Systems®, Thermador®, USG, Henkel®, AZEK®, DuPont®, Ferguson, Dow®, Silestone®, Latricrete International®, Lutron®, FastenMaster®, GE Money, Heatilator, Heat & Glow, MasterBrand Cabinets Inc., VELUX®, Wellborn® and Sprint® — and takes them on the road to meet with professionals in 30 markets to provide updates on new building practices, services and products.

"The goal of THE PRO EXPO Presented by Pella event is to bring a VIP experience to attendees — reducing their travel time and costs," Roy said. "Professionals network with peers in their own city while learning about new trends and products that will help their businesses succeed during these challenging times."

Giving back

Nearly 15,000 builders, remodelers, contractors, architects and students attended THE PRO EXPO Presented by Pella 2010 events. Participants were encouraged to donate money and non-perishable food items to The Salvation Army.

Continuing its philanthropic efforts in 2011, THE PRO EXPO Presented by Pella program is partnering with Homes for Our Troops — a nonprofit organization committed to helping soldiers who have returned from duty with serious disabilities and injuries.

Sponsors and participants will be encouraged to donate time and money to help build specially-adapted homes that provide the veterans the ability to live more independently. Donations can be made through an online fundraising site at http://www.homesforourtroops.org/THEPROEXPO. Or, to make a $10 donation to Homes for Our Troops, text the word EXPO to 85944.

Continuing education

Training and educational credits at events will be offered in partnership with the National Association of The Remodeling Industry (NARI®), National Association of Home Builders (NAHB) and American Institute of Architects (AIA). Sessions presented by leading publications will cover lean building principles, rekindling former client relationships, marketing tactics and more.

For more information about The Pro Expo Presented by Pella events, visit THEPROEXPO.com or call 888-644-EXPO.

(A complete listing of THE PRO EXPO Presented by Pella event dates and locations is included below.)

About Pella

Pella Corporation is a leader in designing, testing, manufacturing and installing quality windows and doors for new construction, remodeling and replacement applications.

As a family-owned and professionally managed privately-held company, Pella is known for its 85-year history of making innovative products, providing quality service and delivering on customer satisfaction. Headquartered in Pella, Iowa, the company is committed to incorporating new technologies, increasing productivity and practicing environmental stewardship to create satisfied customers.

Pella manufactures quality windows, patio doors and entry door systems sold through a Direct Sales Network operating Pella Window & Door Showrooms across the United States and Canada. For more information, call 888-847-3552 or visit pella.com. Follow Pella on Twitter.com @Pella_News.

THE PRO EXPO Presented by Pella 2011 Schedule of Events:

Jan. 25, 2011 — Denver, Colo., at University of Denver's Magness Arena
Jan. 27, 2011 — Phoenix, Ariz., at Jobing.com Arena
Feb. 1, 2011 — Houston, Texas, at Toyota Center
Feb. 3, 2011 — Nashville, Tenn., at Bridgestone Arena
Feb. 8, 2011 — Boston, Mass., at TD Banknorth Garden
Feb. 10, 2011 — Cleveland, Ohio, at Quicken Loans Arena
Feb. 15, 2011 — Los Angeles, Calif., at University of Southern California's Galen Center
Feb. 17, 2011 — San Francisco, Calif., at San Jose State University's The Event Center Arena
Feb. 22, 2011 — Chicago, Ill., at United Center
Feb. 24, 2011 — Atlanta, Ga., at Philips Arena
Mar. 8, 2011 — New York, N.Y., at St. John's University's Carnesecca Arena
Mar. 10, 2011 — Charlotte, N.C., at Time Warner Cable Arena
Mar. 15, 2011 — Milwaukee, Wis., at Marquette University's Bradley Center
Mar. 17, 2011 — East Rutherford, N.J., IZOD Center
Mar. 22, 2011 — Salt Lake City, Utah, at Utah Jazz Practice Facility
Mar. 24, 2011 — Portland, Ore., at Oregon Convention Center
Mar. 29, 2011 — Seattle, Wash., at KeyArena
Mar. 31, 2011 — Calgary, Alberta, Canada, at Stampede Park – Big Four
Apr. 5, 2011 — Philadelphia, Penn., at University of Pennsylvania's The Palestra
Apr. 7, 2011 — Pittsburgh, Penn., at University of Pittsburgh's Peterson Events Center
Apr. 19, 2011 — Detroit, Mich., at Ford Conference and Event Center
Apr. 21, 2011 — Cincinnati, Ohio, at Xavier University's Cintas Center
Apr. 26, 2011 — Washington, D.C., at University of Maryland's Comcast Center
Apr. 28, 2011 — St. Louis, Mo., at St. Louis University's Chaifetz Arena
May 3, 2011 — Madison, Wis., at University of Wisconsin's Kohl Center
May 5, 2011 — Minneapolis, Minn., at University of Minnesota's Williams Arena
May 10, 2011 — Dallas, Texas, at University of Texas at Arlington's Texas Hall
May 12, 2011 — Kansas City, Mo., at Kemper Arena
May 17, 2011 — Indianapolis, Ind., at Butler University's Hinkle Fieldhouse
May 19, 2011 — Toronto, Ontario, Canada, at Direct Energy Centre