GNC Launches New Global EPIQ™ Sports Nutrition for EPIQ Performance

News provided by

Iovate Health Sciences International, Inc.

Jan 22, 2013, 10:29 ET

OAKVILLE, Ontario, Jan. 22, 2013 /PRNewswire/ -- Iovate Health Sciences International has partnered with GNC to create EPIQ™, a new breakthrough line of powerful, specialized muscle building supplements designed for men and women seeking the best in athletic performance. With its clean formulation approach, EPIQ™ products are certified free of harmful impurities, artificial dyes or colors, and are guaranteed free of banned substances (WADA).

"We are thrilled to partner with GNC to bring a world-class line-up of products within the EPIQ™ brand," says Vito Sanzone, the Chief Marketing Officer at Iovate Health Sciences International Inc. "There has definitely been a need in the industry for clean and effective products that deliver incredible results and amplify an athlete's performance. EPIQ™ is that brand. We are proud of its cutting-edge ingredients that have been scientifically researched to ensure a quality brand you can trust."

As the first international brand, EPIQ™ introduces several products within its clean, powerful, and effective brand that include pre-workout amplifiers, thermogenics, protein, and other strength supporting products. Specially designed for optimal performance, athletes and those looking for heightened intensity in training can find a product to suit their individual needs.

"We are excited to partner and launch the all-new EPIQ™ sports nutrition brand across our entire retail system, both domestically and also internationally," says Tom Dowd, Executive Vice President, Chief Merchandising Officer & General Manager. "A lot of science and effort was put into these products and it shows, from packaging to formulas."

With a complete line of advanced products, achieving more competitive results and greater athletic excellence is possible with the proper training tools that include:

EPIQ™ RIPPED—an ultra-intense thermogenic stimulant
EPIQ™ HARDENING—a lean muscle hardening formula
EPIQ™ ISOLATE—rapid and sustained-release protein isolate
EPIQ™ STRENGTH—a cutting-edge concentrated formula
EPIQ™ MUSCLE STACK—the ultimate lean muscle hardening system
EPIQ™ SHRED—a non-stimulant formula
EPIQ™ TEST—a powerful testosterone amplifier
EPIQ™ POWER—an explosive pre-training amplifier

Engineered to be the purest, cleanest, strongest new way to build muscle, EPIQ™ products boast an advantage over other brands, by giving EPIQ™ customers higher quality products for incredible results. For more information on the EPIQ™ line, visit www.epiqresults.com.

About Iovate Health Sciences International Inc.
Iovate Health Sciences is a dynamic, leading-edge nutritional supplement company that delivers some of the highest quality, most innovative and effective products in the world.

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."

As of September 30, 2012, GNC has more than 7,900 locations, of which more than 6,000 retail locations are in the United States (including 935 franchise and 2,168 Rite Aid franchise store-within-a-store locations) and franchise operations in 55 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands.

For more than 75 years, GNC has been committed to bringing people superior GNC brand products using only the highest quality ingredients, manufactured under the strictest quality controls. Managing every stage of the process – from formulation to retailing – allows GNC to guarantee quality, purity, and potency of GNC products.

Web: GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell

SOURCE Iovate Health Sciences International, Inc.