GMC Vehicles Take the Field in Madden NFL 25

First-ever vehicle integration in football video game's 25 years

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Jul 15, 2013, 09:00 ET

DETROIT, July 15, 2013 /PRNewswire/ -- GMC, the Official Vehicle of the NFL, will become the official vehicle of EA SPORTS Madden NFL 25 on August 27 when the 25^th anniversary edition of the Madden NFL franchise arrives in stores with GMC vehicles integrated into the gaming experience for the first time.

The game will include the all-new 2014 GMC Sierra full-size pickup as well as Yukon, Acadia and Terrain models.

The vehicles will appear at various points during gameplay, including after a Super Bowl victory. Just as in real life, the game's MVP will be awarded a vehicle. The GMC Official Vehicle of the NFL logo, vehicle imagery and other branding will be displayed on scoreboards and in the advertising around select stadiums.

GMC's in-game integration will also include elements of the brand's involvement as the Official Vehicle of the NFL. During the NFL season, GMC selects a "Never Say Never Moment of the Week," the moment that best demonstrates a combination of impressive athletic performance, intelligence and preparation. Each moment will be made available to replay in-game at regular intervals throughout the season. Replays require an Internet connection and an Origin Account required to play. Account creators must be at least 13 years old.

Additionally, fans will have the opportunity to complete a hand-picked GMC Collection of Professional Grade players, which can be found through the purchase of Madden Ultimate Team packs.

From now until August 1, an online sweepstakes will give Madden NFL fans a chance to win tickets to EA SPORTS Tiburon studio in Orlando, Fla., where they'll spend a day meeting the programmers and testing the game before it's released to the public. They will also be driven around town in the all-new 2014 GMC Sierra full-size pickup. Contest details are at www.GMCMadden.com/NFL.

"GMC's association with professional football is rooted in the common bonds of strength and determination," said Sandra Moore, director of GMC Advertising and Sales Promotions. "Our new Madden integration allows us to show that we're a technologically savvy brand as well."

GMC vehicles today are designed primarily in the digital space using advanced computer-aided design programs. The brand's designers provided EA SPORTS with files used to design real vehicles to develop those seen in the game.

Many GMC models, including the Terrain, Acadia and Yukon, are available with a rear seat entertainment system. Using integrated audio/video ports, passengers can connect a video game system to play Madden NFL 25 while riding in one of the vehicles featured in the game.

About GMC
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

About EA SPORTS
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ and EA SPORTS UFC.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

SOURCE General Motors