GM Titanium Continues Partnership With Cain Velasquez
Two-Time and Current MMA Heavyweight Champion Will Continue Serving as Brand Ambassador
NEW YORK, Sept. 3, 2014 /PRNewswire/ -- The House of Marnier Lapostolle announces today that it will continue its partnership with mixed martial arts champion Cain Velasquez as brand ambassador for GM Titanium. Velasquez, a two-time and current MMA heavyweight defender, will engage fans through personal appearances at events, one-on-one training sessions, and via social media and the digital space, on behalf of GM Titanium.
Velasquez, the first Latino to win the world heavyweight title in any major combat sport, was enlisted in 2013 to represent GM Titanium, personifying its audacious and ambitious spirit. Now, as he prepares to defend his heavyweight championship this fall and make his on-screen debut in the 2015 film feature 'Term Life' starring Vince Vaughn, Velasquez is truly at the top of his professional game, channeling the same philosophy of boldness that GM Titanium was founded upon.
Available in California, Washington D.C., Illinois and Florida, GM Titanium features a bold combination of wild tropical orange essence, Asian Calamansi citrus and a unique five-spice blend, rounded out by exceptionally smooth Cognac. This marque disrupted the spirits landscape when it debuted as a groundbreaking, one-of-a-kind product last year from the House of Marnier Lapostolle, creators of the iconic Grand Marnier brand.
"Last year, we enlisted Cain Velasquez as GM Titanium's brand ambassador for his embodiment of the game-changing quality of the brand," says R. Scott Green, SVP of Marketing and Sales for the House of Marnier Lapostolle. "We're thrilled to have him return in this role this year, especially as he prepares to defend his championship title, representing the Titan spirit more than ever."
As he departs on his journey to defend his MMA championship title in Mexico City this November, Velasquez will also embark on a multi-city GM Titanium tour through Northern and Southern California to meet and engage with fans.
"Touring with GM Titanium will be such an amazing way for me to connect with my fans throughout the West Coast, and I couldn't be more excited to partner with them again," says Cain Velasquez. "As a brand, GM Titanium represents how I approach the ring every time I step in it – proving I'm the best and dominating the competition."
GM Titanium's flavor is complex and impactful, but not overwhelming, making it extremely versatile: enjoyable neat, on the rocks or in cocktails ranging from simple to complex. Velasquez's favorite cocktail combines GM Titanium and pineapple juice with a dash of Angostura bitters.
Follow GM Titanium on Social Media for a Chance to Train with Cain
Be on the lookout for details on how to win a chance to spar with Cain by following GM Titanium on Instagram at @GMTitaniumCognac. For more information on GM Titanium, follow the brand on Facebook (www.facebook.com/GMTitanium) and Twitter (@GMTitanium). To get updates on Cain Velasquez, follow him on Facebook (www.facebook.com/officialcainvelasquez), Instagram (@officialcainvelasquez) and Twitter (@cainmma).
ABOUT GM TITANIUM
GM Titanium is an ultra-premium Cognac-based spirit presented by the makers of Grand Marnier. Debuting in 2013 as a one-of-a-kind contemporary product in the spirits landscape, GM Titanium exemplifies Marnier Lapostolle's commitment to innovation. Packaged in a modern, sleek metallic iteration of the iconic Grand Marnier bottle, GM Titanium features a bold combination of wild tropical orange essence, Asian Calamansi citrus and a unique five-spice blend, rounded out by exceptionally smooth Cognac.
ABOUT MARNIER LAPOSTOLLE NORTH AMERICA
The House of Marnier Lapostolle North America is a family owned and operated luxury spirit and wine producer and operates as the direct importer in the United States. The portfolio includes: Grand Marnier Liqueurs, GM Titanium, KAPPA Pisco, Lapostolle and Chateau de Sancerre wines. Alexandra Marnier Lapostolle, the great granddaughter of the creator and founder of Grand Marnier, has served as Vice Chair since 2008.
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SOURCE GM Titanium
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