GM adds VinSolutions equity mining solution to iMR & DTAP

MISSION, Kansas, Jan. 24, 2017 /PRNewswire/ -- Today, VinSolutions announced that they are expanding as a Dealer Technology Assistance Program (DTAP) Certified provider by adding VinSolutions equity mining tools, TargetPro and TargetPro+, which have been approved for the iMR Turnkey Vendor Program.

Designed to help dealerships turn customer data into sales and service opportunities, TargetPro and TargetPro+ are add-ons to VinSolutions' industry-leading Connect CRM. TargetPro helps dealers identify prospects in their database and segment customers based on ownership position factors such as equity, APR, lease terms and more. This information can then be used to develop relevant, timely and personalized offers. TargetPro+ users benefit from dedicated account managers who create and send monthly email campaigns to profitable customer segments.

"This is a big win for our GM dealers," said James Maynard, vice president of product for Cox Automotive — Sales and F&I. "We've pursued this status ever since we launched TargetPro, and we're excited that our GM dealers will now be able to benefit from a data and equity mining tool that is natively embedded with their CRM and aligned with their overall Sales and Marketing workflows."

For more information on their DTAP Certification status and iMR eligibility, please contact VinSolutions at www.vinsolutions.com, or visit us at NADA 2017, January 27–29, booth #1523.

About VinSolutions

VinSolutions helps make every customer connection count by providing individual dealers and dealer groups with sophisticated yet easy-to-use software solutions that span the scope of dealership operations. With its cloud-based system, VinSolutions' all-in-one internal management, sales and service marketing solutions platform is accessible from anywhere an Internet connection is available, including mobile devices.

VinSolutions has been named to the Inc. 5000 every year since 2011 and has received numerous industry awards for its innovative products. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions is a Cox Automotive™ brand. Visit VinSolutions online at vinsolutions.com

SOURCE VinSolutions

Related Links

http://www.vinsolutions.com