Glow Recipe Announces Retail Expansion with Nationwide Ulta Beauty Launch

NEW YORK, Nov. 10, 2026 /PRNewswire/ -- Glow Recipe, the clinically effective, fruit-powered skincare brand rooted in Korean skincare philosophies, today announced its nationwide launch at Ulta Beauty, with products available December 6th, in 1,000 stores and on Ulta.com.

Marking the brand's first major retail expansion since its 2017 debut, the partnership brings Glow Recipe into the nation's largest beauty retailer and answers years of passionate community demand: Glow Recipe has consistently ranked as one of the most frequently searched skincare brands on Ulta.com and one of the most requested in Ulta Beauty stores nationwide. The partnership reaches longtime fans and new shoppers at one of the country's most-visited beauty destinations. 

Glow Recipe was founded on the belief that skincare can be both clinically effective and joyful and the brand pairs gentle, high-performance formulations with fruit-derived bioactives. In Ulta Beauty stores, Glow Recipe will bring its brand ethos and full assortment to a larger audience, demystifying routine steps and ingredients, and making advanced Korean skincare feel intuitive and approachable rather than intimidating.

"When we founded Glow Recipe in 2017, our mission was to make the intentionality, sensorial joy, and clinical efficacy of Korean skincare accessible to everyone," said Christine Chang and Sarah Lee, co-founders and co-CEOs of Glow Recipe. "We've always believed skincare should be joyful and powerful at the same time. Ulta Beauty is where so many people discover beauty. Launching in Ulta Beauty stores nationwide and on Ulta.com allows us to reach our community where they already shop, make skincare more approachable through education, and introduce even more consumers to our philosophy of combining clinically effective formulas with sensorial experiences for healthy, glowing skin."

"At Ulta Beauty, we are taking an increasingly discerning approach to curating the very best brands across beauty and wellness, setting a high bar for what earns a place in the Ulta Beauty ecosystem," said Lauren Brindley, Chief Merchandising & Digital Officer, Ulta Beauty. "As the #1 specialty beauty retailer in skincare, we're able to leverage insights from more than 46 million loyalty members to identify opportunities to reach new guests and drive meaningful growth for our brand partners. Through close collaboration with Glow Recipe's founders, we recognized an opportunity to introduce the brand to new audiences while building on its passionate existing community to expand our Global Beauty product offering. Glow Recipe brings a distinct approach to skincare, combining Korean beauty rituals, fruit-powered ingredient transparency, and clinically proven results that resonate with today's beauty lovers. Together, we applied our guest insights to thoughtfully curate a launch assortment designed to inspire engagement and discovery, including securing the exclusive Fresh Slices eye patches ahead of their viral social debut and introducing exclusive, limited-edition kits. We're excited to bring this partnership to life across 1,000 stores and digital experiences, creating new opportunities for guests to discover Glow Recipe."

Re-Engineering Under-Eye Care: Introducing The Fresh-Slice Eye Patch Grinder

To celebrate the launch, Glow Recipe is debuting its newest formula and packaging innovation: the Exopeptide Caffeine Brighten & Depuff Fresh Slices Eye Mask ($36, 60 patches), available exclusively on Ulta Beauty's TikTok Shop on November 17th, followed by Ulta Beauty store and Ulta.com on 12/6. The cooling hydrogel slices are infused with exopeptides, collagen and caffeine, and they are clinically tested to depuff and brighten the under-eye area in just 10 minutes*, delivering brighter, smoother-looking eyes in just 2 weeks.**

Jarred or individually wrapped hydrogel eye patches are a beauty-routine staple, but they come with familiar frustrations. Patches swim in excess liquid and slide down the cheeks. An open jar of patches can dry out halfway. Fingers often end up in jars or having to peel apart hydrogels from a plastic tray. Glow Recipe's twist-to-slice dispenser is designed to solve each of these:

• Fresh-cut slices with every twist: A solid, crescent-shaped hydrogel core sits inside a cylindrical dispenser. Twist the base, and an internal shearing mechanism cuts a fresh, evenly sized slice through a protected opening, ready to apply.
• Sealed until use: A jar exposes every patch to air each time it's opened. The dispenser keeps the remaining hydrogel sealed, helping prevent it from drying out and helping protect the actives inside.
• Hydrogels effectively treat without dripping in serum: The hydrogel technology carries actives within the gel matrix, which releases into skin upon application. This also allows for superior adhesion without slipping. 
• No dipping, no spatulas: Fingers and tools never go into the product, so the supply stays hygienic from the first slice to the last.

*Clinical study on 33 subjects, measured immediately after a single 10-minute application
**Consumer perception study on 33 subjects after 2 weeks of use

Ulta Beauty-Exclusive Kits 

Timed to the nationwide Ulta.com launch and in store rollout, Glow Recipe is releasing exclusive limited-edition sets just in time for holiday gifting, spotlighting its best-selling barrier-support icons:

• Glass Skin Besties Kit: A complete hydration regimen featuring watermelon essentials designed to hydrate and soothe the skin, including a travel-sized Watermelon Glow PHA+BHA Pore-Tight Toner (40ml), full-size Watermelon Glow Niacinamide Dew Drops Serum, and a travel-sized Watermelon Milk Peptide Cushion Cream Mini (25ml).
• Lip & Cheek Duo Kit: Featuring the best-selling Glass Balm in shade Fig Bingsoo, paired with the Watermelon Dewy Flush in shade Watermelon.
• Watermelon Glow Jelly Sheet Mask Set: A hydrating and soothing mask set featuring watermelon extract, Centella Asiatica, and Hyaluronic Acid. Each jelly sheet mask is drenched in a full bottle of serum to calm, replenish moisture, and visibly plump skin in just 10 minutes. Available in a set of 3.
• Glass & Blur Lip Duo (Launching December 27, 2026): Dropping just in time for the new year, featuring the new Glass Balm Lip Treatment in the shade Watermelon Shimmer alongside the Vegan PDRN Tinted Soft Matte Lip Blur Balm in the shade Own The Room.

The full Glow Recipe assortment, ranging from $8 to $48, will be available on Ulta.com and 1,000 Ulta Beauty store locations nationwide starting December 6, 2026. 

About Glow Recipe

Glow Recipe creates clinically-effective, fruit-powered skincare for glowing skin. Co-founded by beauty industry veterans Sarah Lee and Christine Chang and anchored in Korean skincare philosophies, this sensorial skincare line develops innovative formulas that pair antioxidant-rich fruit with gentle yet powerful actives for real results and your healthiest, glowiest skin yet. Glow Recipe is available at over 3000 doors worldwide, including Sephora US, Canada, Europe, UK, Cult Beauty and Mecca Beauty in Australia.

SOURCE Glow Recipe