Gloria Vanderbilt Jeans Re-Emerges with Fall 2017 Campaign Entitled We Are All One

Over the last 40 years, the Gloria Vanderbilt brand has evolved from being one of the most exclusive and covetable denim brands to being one of the most inclusive, providing fits that complement every woman regardless of size, shape or age; in essence, every "body."  Gloria Vanderbilt Jeans offers the latest denim trends in innovative fabrics and updated washes at a compelling value.  Currently, Gloria Vanderbilt is the #1 women's denim brand in unit sales in North America (source the NPD Group, Inc/Retail Tracking Service 2016).

Created in partnership with RO New York with creative direction by Rony Zeidan and shot by renowned photographer Paola Kudacki, the "We Are All One" campaign is an evolution from the brand's Spring 2017 campaign entitled "We Are One" featuring Tatjana Patitz and Tara Lynn.  For Fall 2017, the brand enlisted two additional iconic women who truly embody the timely message, "We Are All One."  Iman, Tatjana, Elsa and Tara are a reflection of our diverse customer base who share similar traits including: unwavering strength, the ability to balance, the pursuit to achieve more and the desire to give back.  This is captured in a poignant behind-the-scenes video that can be viewed on the brand's recently launched micro-site and social media platforms, www.gloria-vanderbilt.com and @GloriaVanderbiltJeans #WEAREALLONE

"For decades, Gloria Vanderbilt Jeans has provided millions of women of all body types and sizes with the best fitting jeans at an unparalleled value," says Jack Gross, Chief Executive Officer, ONE Jeanswear Group.  "We are thrilled to celebrate our iconic brand with a timely message, "We Are All One." Iman, Tatjana, Elsa and Tara truly exemplify the spirit of Gloria Vanderbilt Jeans."

"We Are All One" celebrates the individual "One" and the universal "We," and I am honored to be part of this campaign that is both inclusive and timely," says Iman.  "There is no better time than now to be a woman and collectively stand for and with women as we shift and reshape the future of all women."

Gloria Vanderbilt Jeans are available in missy, petite and plus sizes in department stores including Kohl's, JC Penney and Amazon.com.  To learn more, please visit www.gloria-vanderbilt.com

About ONE Jeanswear Group
One Jeanswear Group is a leading, global fashion company operating a diverse portfolio of premier brands and a renowned private label resource rooted in denim. One Jeanswear Group oversees design, product development and innovation, technical support, fabric procurement, marketing, merchandising and global sourcing.

One Jeanswear Group's branded portfolio includes: Gloria Vanderbilt, Vintage America Blues, Bandolino, Jessica Simpson (L), William Rast (L), l.e.i, Erika, Nine West Jeans, Black Daisy, Energie, and Code Bleu.

One Jeanswear Group products are sold in multiple channels of distribution including department stores, mass retailers, and ecommerce.

About RO NEW YORK
RO NEW YORK, founded by branding expert Rony Zeidan, is a design-focused branding agency specializing in fashion, beauty, luxury, and hospitality. Our campaigns and product launches reflect an instinctive understanding of modern culture by making targeted connections with a universal voice and a thorough design process. The RO NEW YORK team excels at establishing brand identities that can be brought to life across all media platforms through a meticulous strategic process. Client list includes: OJG, Marriott Intl, Holt Renfrew, Ralph Lauren, Swarovski, The Harmonist, No Ka 'Oi, Chaise Fitness, and title of work.

Follow Gloria Vanderbilt Jeans:
https://www.instagram.com/gloriavanderbiltjeans/ 
https://www.facebook.com/gloriavanderbiltjeans/
https://www.youtube.com/watch?v=0NTGOkwkghM

SOURCE ONE Jeanswear Group

Related Links

http://www.gloria-vanderbilt.com