Globe Telecom and Amobee Media Systems to Deliver Ad Serving for Internet and Mobile

MANILA, Philippines and REDWOOD CITY, Calif., March 9 /PRNewswire/ -- Amobee Media Systems (www.amobee.com), the world leader in advertising solutions for mobile operators, today announces it has been chosen by Philippines' leading telecommunications company, Globe Telecom, to deliver ad serving and mediation for both of its Internet and mobile channels. The deployment marks the first time a uniform ad serving and campaign management platform has been selected to address both channels simultaneously. 

"Amobee's unified solution simplifies the process, allowing us to monetize and manage all our channels in real time for not only mobile, but Internet as well," said Ernest Cu, President and CEO of Globe Telecom. "Through Amobee's advertising platform, premium brands, advertising agencies and publishers are able to easily connect and quickly maximize the performance of their own assets, while enabling Globe to discover new ways to leverage existing channels and inventory, helping us to realize our complete revenue-generating potential."

As part of the partnership, Globe will utilize Amobee's Adserver platform and services including campaign management, business intelligence, reporting and mediation. Globe will benefit from a live advertiser base, leveraging its leading myGlobe WAP portal, now live, as well as other future channels including messaging and applications. Through the use of Amobee's highly intuitive platform, Globe will soon be capable of tailoring and appending ads according to user's unique interests across all modalities.

Furthermore, Globe will also employ Amobee's Adserver technology for its Push SMS services. In doing so, advertisers and marketers are able to gain easy access to Globe's existing user data for targeting to aid further development of their own CRM systems, while ensuring  their messages come across quickly and effectively via Globe's premium mobile and Internet inventory.

"Our relationship with Globe is exciting as all metrics indicate APAC as one of the strongest growing regions for mobile and Internet advertising and we are excited to be working with Globe across these complementary channels simultaneously," said Zohar Levkovitz, co-founder and CEO of Amobee. "We are thrilled to support Globe, and hope through its Bridge Alliance, we may roll out similar services to the federation longer term." 

Amobee will also offer mediation for Globe from which it will act as a broker and source a number of advertisers and ad networks on behalf of the carrier to further complement and support Globe's own sales team and existing sales strategy. Amobee makes it easier for mobile advertisers and publishers to co-exist, while helping carriers, like Globe, to monetize unsold remnant mobile display inventory outside of their existing brand and agency network.

Amobee is the most deployed operator centric ad serving solution in the world and has served mobile advertising campaigns for many of the world's top agencies and brands, enabling them to achieve as much as 80% audience share in several markets. Over the past four years, Amobee has been behind some of the largest global mobile advertising implementations, such as Vodafone and Telefonica, becoming one of the most widely adopted mobile advertising platforms in the industry.

About Globe

Globe is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services.  Its principals are Ayala Corporation and Singapore Telecom who are acknowledged industry leaders in the country and in the region.  For more information, visit www.globe.com.ph.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers "get more for less". The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefonica.

SOURCE Amobee Media Systems