GlobalHue Wins CitiFinancial Rebranding Assignment

SOUTHFIELD, Mich., Jan. 18, 2011 /PRNewswire/ -- GlobalHue, a full-service marketing communications agency with total market and multicultural expertise, today announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.

"We're excited to be working with GlobalHue," said Jim Ryan, Chief Marketing Officer at CitiFinancial. "They've demonstrated an ability to quickly grasp the nuances of our business and, just as important, they have shown the unique ability to help us create impactful communications for our diverse customer and prospect base."

The rebranding campaign will launch in the summer of 2011 and will include broadcast, print and digital elements. "As the largest consumer loan company in the U.S., with 1,300 branches and a 99-year heritage, CitiFinancial understands that the dynamic consumer landscape requires a new communications playbook," said Don A. Coleman, founder and CEO of GlobalHue. "While Americans are more culturally complex, they are of one mind regarding financial security. By responding to these two facets, OneMain Financial will be poised for an extraordinary connection with the new America."

SOURCE GlobalHue