GLOBALHealthPR® Welcomes Exclusive Chile Partner Agency
Addition of Strategika, leading health communications agency based in Santiago, bolsters network's industry-leading presence in Latin America
NEW YORK, March 6, 2019 /PRNewswire/ -- GLOBALHealthPR (GHPR), the world's largest network of independent health and science communications agencies, today announced Chile-based Strategika as its newest member agency. The addition further increases the partnership's specialty reach and capabilities in Latin America.
Founded in 2001 by experienced public affairs and health communicator Paul Venturino, Strategika is a key healthcare communications player in the Latin American region. For more than 18 years, the agency has advised local and multinational clients in their relationship with stakeholders in Chile and throughout Latin America.
"Latin America is a rapidly growing region in the healthcare sector and Chile, in particular, is a market with unique opportunities," said Tim Goddard, Executive Vice President of GHPR. "There's no network, independent or holding company, that can rival the depth of our healthcare communications expertise in Latin America. The addition of Strategika to the GHPR family further solidifies our regional knowledge and local market know-how to meet the diverse needs of healthcare companies in this region."
Chile is often seen as a beacon within Latin America for communications and PR and the market has a heavy investment into healthcare by multinational pharmaceutical companiesi. As the population of individuals over the age of 65 continues to increaseii, healthcare delivery is becoming more essential, with nearly 60 percent of people in the country relying on at least one medicine a dayiii. The country's strong economic growth has bolstered government commitment to healthcare through innovation in the space; Chile is the number one country in Latin America for innovation.
"Strategika understands that the needs of each company in the healthcare sector are different depending on the country and region," said Venturino. "For this reason, we develop strategies focused on the main stakeholders, with a global view and local tactics—a model we share with the GLOBALHealthPR network. My team and I are beyond thrilled to be a part of this dynamic partnership, which will drive value for our clients and our agency."
Understanding the evolution of the health industry and the new challenges created by the empowerment of patients and interest groups, Strategika's model is based in utilizing analysis and strategy as key drivers for campaign implementation. Their method is extremely strategic and client-based, with the notion of flexibility and security that gives their team an in-depth understanding of the sectors in which they do business.
Strategika's partnership in the region enhances GHPR's already-strong roster of leading healthcare-focused members in Latin America, including Argentinean partner Paradigma, Brazilian agency Tino Comunicação and Mexico-based PRP. These agencies work collaboratively to satisfy both regional and local needs, with additional coverage throughout Central and South America via an extended affiliate network.
About GLOBALHealthPR®
GLOBALHealthPR is a partnership of independently owned and operated health and science communications agencies that choose to work together based on common values. With more than 700 health-specialist communications professionals, researchers and medical advisors on staff serving more than 200 organizations globally, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration in order to provide clients the best possible counsel and execution. GLOBALHealthPR's presence spans more than 60 countries, covering Europe, North America, Latin America, the Middle East, Africa and Asia-Pacific. For more information, visit www.globalhealthpr.com or follow us on Twitter: @GLOBALHealthPR.
About Strategika
Strategika is an independent Chilean integrated communications consultancy established in 2001 and specialized in corporate communications, public affairs and healthcare communications. Based in trust and transparency, Strategika advises Chilean and multinational public and private companies and institutions to strengthen their corporate positioning and to enhance their relations with key interest groups. For more information, visit www.grupostrategika.cl or follow us in Twitter @GStrategika .
i https://www.export.gov/article?id=Chile-Healthcare
ii https://www.indexmundi.com/chile/age_structure.html
iii http://www.cifchile.cl/2018/12/26/encuesta-nacional-de-salud-revela-aumento-en-uso-de-medicamentos/
SOURCE GLOBALHealthPR
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