Globalegrow's Market Study and Analysis

SHANGHAI, June 24, 2016 /PRNewswire/ -- Online retail platform Globalegrow is stepping up its influence on the world of fashion in an effort to popularize local products, and lead Chinese cross-border B2C e-commerce.

With a simplified, creative, pragmatic, customer friendly and efficient approach, the company continues to innovate its product range to stand ahead of its competitors, and now customers from all over the world have access to its three sites www.sammydress.com, www.rosegal.com or www.zaful.com.

To keep up with growing demand, Globalegrow has established a strategy that reaches beyond customer expectations yet still offers better quality fashion at an affordable price. A lot of this demand is coming from Tier 2 and 3 cities, where individuals have very limited access to brands but they do have high aspirations. By implementing methods to cater to this demographic, Globalegrow has seen sales transactions grow as much as 50% in these cities this year. 

The company has also terminated its relationships with any vendors that did not meet quality, trust and honesty standards and now follows six concepts that drive quality assurance. One of these concepts is to now conduct quality checks from the vendor's place of manufacture, so that the entire chain can be monitored and quality 100% assured.

Globalegrow also took stratified market samples and focus group studies by conducting surveys and interviews with more than 800 respondents. The questionnaire was mostly open ended to understand influential factors that drive satisfaction.

Below are the components that were very helpful.

• Faster delivery
• Friendly return policy
• Right product depictions
• Customer support
• Affordable Prices
• Discounts
• Secured Payments & Transactions
• Risk, fraud and cyber security

The company now employs nearly 300 people in its fashion, technology, 24-hour customer service and logistics and transportation divisions and importance has been given to areas such as providing accurate product pictures.

Globalegrow's highly skilled in-house photography team personally takes pictures of every product in order to supply customers with more complete and accurate information.

The company now also has an international customer service team that is able to deal with customer enquiries 24/7 and to resolve the issues as quickly as possible, there is a live interactive chat box and email service round the clock.  

To better provide a wide variety of product lines, Globalegrow is in the process of finding more vendors who meet its new quality requirements and follow its values. The company has a very stringent selection process and very strict rules to ensure the best possible results for the consumer.

The returns policy across all the sites is also clearly mentioned on the website so that it is easily accessible for everyone such that every customer feels pride shopping at Globalegrow.

Photo -  http://photos.prnewswire.com/prnh/20160623/382791

SOURCE Globalegrow