DUBLIN, Sept. 8, 2020 /PRNewswire/ -- The "2020 Study of the Market for Women's Hand & Body Lotion" report has been added to ResearchAndMarkets.com's offering.
All-purpose hand and body lotion is the dominant type used by women but the use of more specialized types - for hands and feet - has continued to grow, while also boosting spending.
The 2020 Study of Women's Hand & Body Lotion updates trends in the incidence and frequency of use of hand & body lotion among the general population of women and examines trends in attitudes, preferences, and usage among regular users of hand & body lotions - women who use hand & body lotion at least once a week.
Specific topics included in this report:
- Incidence and frequency of using hand & body lotion overall as well as specifically on hands and on feet
- Motivations for use and benefits sought
- Formulations desired and ingredients both sought and avoided
- Usage habits, product preferences, and purchase habits
- Brand awareness and use
- Brand image - ratings of 6 brands on key product attributes
- Satisfaction with brand use most often and Key Driver Analysis of satisfaction by brand performance
- Changing attitudes towards skincare/skincare products
- Impact of Coronavirus pandemic on behavior (e.g., concern for germs, frequency of handwashing, purchase criteria)
- Environmental concerns and behavior (e.g., interest in eco-friendly products/brands)
- Differences where relevant by age and by race/ethnicity
- Market Segmentation analysis to provide insights on how product users segment along attitudinal dimensions.
This analysis will provide manufacturers with attitudinal and behavioral profiles of the target audience.
Deliverables
- Summary Volume - Written analysis in PowerPoint including Key Findings, Summary, and Market Segmentation.
- Top-line Trends Volume and Excel Tabs - Trended top-line tables detailing findings from all questions, with Excel tabulation tables attached.
For more information about this report visit https://www.researchandmarkets.com/r/fhuo6a
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