Global Vodka Market 2015-2019

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Nov 27, 2015, 04:30 ET

DUBLIN, November 27, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/7xc657/global_vodka) has announced the addition of the "Global Vodka Market 2015-2019" report to their offering.

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According to the report, with the growing cocktail culture around the world, demand for vodka is also increasing. Vodka is highly demanded as an ingredient in cocktails in bars and restaurants. Further, young generations are moving away from binge drinking habits and enjoy drinking in diverse ways. They make their own cocktails with imported liquors such as vodka and tequila.

These younger generations are more open and are adopting the new drinking culture. As they age and have increased spending power, they will form a huge consumer group for white spirits. As a result, the market is currently being driven by new and innovative cocktails demanded by youngsters and women. Some of the cocktail that contain vodka are the Screwdriver, the Bloody Mary, and Sex on the Beach.

Currently, consumers are becoming health conscious and are seeking healthier option without altering their lifestyles or sacrificing the foods and drinks that they love. As a result, vodka manufacturers are introducing low-calorie vodkas such as Skinny Girl. Apart from reducing the calorie content in the drinks, companies are providing customers with added benefits such as the launch of Devotion Spirits (vodka with protein powder) in 2010 and gluten-free vodka, AnestasiA, in 2012.

Further, the report states that a major challenge faced by vendors is the increased demand for non-alcoholic beverages.

Scope of the report:

Key Regions:

Americas
APAC
Europe
MEA

Key Market Driver:

Growing Cocktail Culture
For a full, detailed list, view our report

Key Market Challenge:

Competition from Non-alcoholic Beverages
For a full, detailed list, view our report

Key Market Trend:

Increasing Demand for Healthy Vodka
For a full, detailed list, view our report

Key Questions Answered in this Report:

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

Key Topics Covered:

01. Executive Summary

02. Scope of the Report

03. Market Research Methodology

04. Introduction

05. Global Overview

06. Market Landscape

07. Market Segmentation by Product

08. Market Segmentation by Price Category

09. Geographical Segmentation

10. Key Leading Countries

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

20. Other Reports in this Series

Companies Mentioned: