Global Thought Leaders Join and Share Insights in First 'Living Magazine'

News provided by

VIVMag

Oct 27, 2011, 11:54 ET

VIVMag Delivers Valuable Insights to Brand Marketers and Business Leaders Through a Free, Interactive Digital Magazine created at the 2011 Pivot Conference

NEW YORK, Oct. 27, 2011 /PRNewswire-USNewswire/ -- Digital visionaries have joined together to be a part of a collection of rich insights for digital marketers today: CEOs, CMOs, founders, authors and even a celebrity rock star share their expertise via video on today's social consumer in an industry-first Living Magazine. Captured last week by VIVMag from the floors of the 2011 Pivot Conference (Pivot), a leading social conference produced by visionary Brian Solis, the Pivot Conference Living Magazine can be download via Zinio for free today at Zinio.com/Pivot2011.

VIVMag, the all-digital women's luxury and lifestyle magazine, captured these insights from around Pivot and is providing them in one compelling, interactive digital magazine. The featured digital titans include the best and brightest today:

  • Brian Solis, Pivot producer, principal at Altimeter Group and author of the new book "The End of Business as Usual," explains how the role of the social consumer is evolving. Brands need to evolve as well, and his conference is designed to help them understand now what they need to succeed.
  • Adam Duritz, lead singer, Counting Crows, believes it's all about authenticity, but would never use the word himself. Duritz believes that people (and brands) need to put their normal behavior on display.
  • Elisa Camahort Page, co-founder of BlogHer, discusses how women, despite being a brand target, are not monolithic and that individual targeting is critical to finding a brand's best audience. It's about finding the individual A-list that aligns with your brand.
  • Hope Frank, CMO of Webtrends, discusses the new role of the CMO, and its place at the executive table. Today's CMO needs to understand the exploding digital populous and meet their needs.
  • Evan Greene, CMO of The Recording Academy / The Grammys, believes those who succeed in the social landscape start with a digital idea, and build from there. In today's new world order, consumers are more engaged and informed, according to Evan, and you need to build something respectful and organic.

Additional insights and commentary are provided from:

"There is no better place to celebrate new innovations like this 'Living Magazine' than at a leading social engagement conference such as Pivot," said Brian Solis. "VIVMag has created a transformational platform to share insights virally with anyone interested in the social landscape, and it also really shows the creativity and ingenuity of the speakers and attendees at Pivot."

"VIVMag's culture is the drive for innovation," said Jeanniey Mullen, global executive vice president and chief marketing officer, VIVMag. "We are never satisfied. When looking at the best way to leverage our company's design talents, we created the concept of the Living Magazine. With it, we're able to offer a multi-platform reading experience that curates insights from the who's who of the social, digital and mobile landscapes."

"The PIVOT magazine is free for everyone to enjoy and pass on, but the content inside is priceless," continued Mullen. "We see the Living Magazine as just one new way for VIVMag to demonstrate how we create engaging stories that command interaction and attention."

VIVMag and many of the contributors inside the Living Magazine are helping to amplify the messages captured on audience-driven channels including YouTube, LinkedIn, Facebook and Twitter. You can access the Living Magazine at Zinio.com/Pivot2011.

About VIVMag
VIVMag is a leading women's luxury lifestyle media brand designed to enable women to celebrate their magnificence. VIVMag's core product is its all-digital, interactive magazine, which delivers reliable, accurate and inspirational journalism in areas that impact every woman's life: fashion, beauty, fitness, wellness and nutrition. VIVMag entertains and informs, helping women achieve the confidence that comes from engaging life at a higher level — from interactive exercise demonstrations to point-and-click purchasing power right from its pages. Through the VIVMagnificent Woman program, well-deserving, influential and inspirational women from around the globe are honored for their extraordinary achievements and tireless philanthropic efforts, and are connected with other magnificent women. VIVMag has attracted a circulation of 350,000 of the world's most influential women. To learn more about VIVMag, please visit www.VIVMag.com.

SOURCE VIVMag

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