Global Personal Care Appliances Industry

NEW YORK, March 25, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Personal Care Appliances Industry
http://www.reportlinker.com/p087269/Global-Personal-Care-Appliances-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Hair_Care_Products

This report analyzes the worldwide markets for Personal Care Appliances in Thousand Units by the following Product Segments: Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, Hair Setters, & Hair Straighteners), Oral Care Appliances, (Electric Toothbrushes, Oral Irrigators, & Plaque Removers), Hair Removal Appliances (Men's Shavers, Women's Shavers, Epilators, & Trimmers (Beard & Mustache), and Other Personal Care Appliances (Heating Pads, Whirlpool Baths (Portable), & Massagers). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 94 companies including many key and niche players such as Church & Dwight Co., Inc., Colgate-Palmolive, GABA GmbH, Conair Corp, BaByliss, Groupe SEB, Helen of TroyLimited, Lion Corp., Koninklijke Philips Electronics N.V, Philips Sonicare, Panasonic Corporation, Procter & Gamble, Braun GmbH, Gillette, Spectrum Brands Holdings, Inc., Remington Products Company, Wahl Clipper Corporation, and Waterpik Technologies, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Product Definition for Select Product Segments I-4
Hair Care Appliances I-4
Curling Brushes I-4
Curling Irons I-4
Hair Clippers I-4
Hair Dryers I-4
Hair Setters I-4
Hair Straighteners I-5
Oral Care Appliances I-5
Electric Toothbrushes I-5
Oral Irrigators I-5
Plaque Removers I-5
Hair Removal Appliances I-5
Men's Shavers I-5
Women's Shavers I-5
Epilators I-6
Trimmers (Beard & Mustache) I-6
Other Personal Care Appliances I-6
Heating Pads I-6
Whirlpool Baths (Portable) I-6
Massagers I-6

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Market Outlook II-1
Current & Future Analysis II-1
Noteworthy Trends & Issues II-2
Rising Awareness of Oral Care Favors Growth II-2
Demand for Low-Cost, Low-End Products on the Rise II-2
Improving Brand Awareness - Means to Counter Low-Cost
Products II-3
New Strategies to Promote Low-Cost Electric Shavers II-3
High-End Personal Care Appliances Make Impact II-3
Dynamic Designs in Personal Care Appliances II-3
Frequent Travelers Fuel Demand for Travel-Size Appliances II-4
Developing Nations: Production Sites for International
Manufacturers II-4
Significance of Promotional Activities II-4
Technological Advancements II-5
Gradual Switch to Steel II-5
Polymers Find New Applications II-5
HyG Ionic Toothbrush from Periproducts II-5
Manufacturers Make Efforts to Adopt PVC-Free Products II-5
Competition Intensifies in Personal Care Electrics Market II-6

2. A BRIEF OVERVIEW OF PRODUCT SEGMENTS II-7
Hair Care Appliances Market II-7
Hair Dryers: Innovations & Brand Power Shape Dynamics II-7
New Hair Styles Enhance Demand for Hair Setters II-7
Hair Care Appliances Gain Popularity among Males II-7
Hair Straighteners Usage Ups Risk of Breakage II-8
Hair Straighteners for Children: Facing Concerns over Safety II-8
A Highly Competitive Landscape II-8
Oral Care Appliances Market II-9
Powered Toothbrushes Drive Oral Hygiene Growth II-9
Innovation - Critical for Growth in Powered Toothbrushes
Segment II-9
Oral Care Appliances Offer Substantial Growth Opportunities II-9
Innovation in Oral Irrigation: Water Ionizing Capabilities II-10
Popular Amongst Children II-10
Manufacturers Collaborate with Entertainment Industry
Participants II-10
High Market Penetration - A Boon or a Curse? II-10
Oral Care: Influence of the Dentist II-11
Hair Removal Appliances Market II-11
Electric Shavers: Designed for a Clean Shave II-11
Technological Advancements Drive Shaving Products Market II-11
Women's Grooming: Increasing Demand for Female Shaving
Products II-12
Other Personal Care Appliances II-12
Wide Options for Hot/Cold Therapy II-12
Massagers: A Potential Growth Market II-12
Ageing Demographics: A Key Driver II-13

3. PRODUCT OVERVIEW II-14
A. Hair Care Appliances II-14
Curling Brushes II-15
Curling Irons II-15
Hair Clippers II-15
Hair Dryers II-15
Hair Setters II-15
Hair Straighteners II-16
B. Oral Care Appliances II-16
Electric Toothbrushes II-16
Electric Toothbrushes - History & Development II-16
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients II-17
Oral Irrigators II-17
Plaque Removers II-17
C. Hair Removal Appliances II-17
Electric Shavers II-18
Men's Shavers II-18
Women's Shavers II-18
Women's Shaver Systems II-18
Epilators II-18
Epilation: Definition II-18
Substitute Products for Epilators II-19
Trimmers (Beard & Mustache) II-19
D. Other Personal Care Appliances II-20
Heating Pads II-20
Massagers II-20
Bathroom - A Virtual Paradise II-20
Massagers Positioned as Health Care Products II-20
Foot Appliances II-21
Whirlpool Baths II-21

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-22
Farouk Systems Launches Touch-Screen Blow-Dryer II-22
Wahl Unveils Hair Grooming Offerings in India II-22
Westinghouse Appliances India Introduces Novel Grooming
Products II-22
Remington Rolls Out Keratin Therapy Tools II-22
Good Hair Day to Introduce Hairdryer II-22
Philips Norelco Introduces New Range of PowerTouch® Shavers II-23
Braun Launches 7 790CC Pulsonic Shavers II-23
Philips Introduces Lumea IPL Depilation Appliance II-23
Panasonic Introduces Lamdash 5-Blade Shower Shaver Series II-23
Spectrum Brands Holdings and Shaser BioScience Introduces i-
Light Pro II-24
Schick to Unveil Hydro Razor for Women II-24
Sunstar Americas Launches GUM® Star Wars Toothbrushes II-24
Crest Unveils New Pro-Health Plaque Control Products II-25
Glacier Technologies Launches Glacier Floss Oral Irrigator II-25
Colgate-Palmolive Introduces Colgate® ProClinical® A1500 II-25
Brush Buddies Unveils Lady Gaga Singing Toothbrushes II-26
Water Pik Launches Waterpik Complete Care II-26
HairTrade.com Launches New Curling Product II-26
Kiss Dryer Launches Tornado 360 Turbo 1875W II-27
Andis Company Rolls Out Envy™ Professional Hair Clipper II-27
Tre Milano Launches TopStyler II-27
Philips Unveils New Hairdryer Range II-27
Philips Introduces Hair Straighteners II-28
Société BIC Unveils BIC® Soleil® Savvy™ Razor for Women II-29
Philips Introduces Philips India Styling Kit for Men II-29
Schick Introduces Xtreme3 Refresh for Men II-29
Philips Introduces Lady Shavers and Gentle Epilators II-29
Panasonic Introduces Foam Epilator with Nasir Bin Abdullah and
Sons II-30
Panasonic Unveils New Foam Epilator for Women II-30
Violight Unveils Sonic Slim II-30
Philips Sonicare Launches Novel Dental Care Products II-30
Philips Launches Innovative Electric Toothbrush II-31
Flat Iron Experts Launches BaByliss Pro Curling Irons II-31
Société BIC Launches Women's Shaver II-32
Gillette India Launches Gillette Guard Razor and Blades in
India II-32
Venus® Unveils New Products in Hair Removal Segment II-32
Braun Unveils Wet & Dry Epilator 7 Xpressive II-33
Wilkinson Sword Launches Hydro 3 and Hydro 5 Razors II-33
Panasonic Launches ES-RW30S and ES-RT51S Men's Shavers II-33
Panasonic Launches Leg and Neck Relief Massagers II-34
BIC Consumer Brands Introduces BIC Hybrid Advance and BIC
Flex4 Shavers II-34
Panasonic Launches ES-WD42 Epilator II-34
Norelco Incorporates Flex & Pivot Technology in 1059X Arcitec
Men's Electric Shaver II-34
Braun GmbH Unveils Silk-épil 7 Epilator II-34
Kai Razor Introduces Valios Razor II-34
BIC Group Rolls Out BICÒ Soleil BellaÔ Scented Shaver for
Women II-35
Philips and Nivea for Men Launch Philips NIVEA FOR MEN Shaver II-35
Remington Launched LumaSmooth Hair Removal Appliance with IPL
Technology II-35
Philips Sonicare Introduces Flexcare+ Power Toothbrush II-35
Philips Rolls Out Electric Toothbrush for Children II-35
Omron Healthcare Launches Electric Toothbrush with
Accelerometer II-35
E-One Introduces Laser-Based Epilator for Use at Home II-36

5. PRODUCT INTRODUCTIONS IN THE RECENT PAST - A HISTORIC
PERSPECTIVE BUILDER II-37
WAHL Launches Personal Hair Cutting Kits II-37
WAHL Launches Healthy Infusions™ Pro Hair Straightener II-37
WAHL Launches DELUXE MINIPRO™ Hair Clipper Kit II-37
BIC Launches BIC 3 Grip Men's Shaver II-37
WAHL Introduces New Pro Finish Haircut Kit II-38
Wahl® Launches New Bump Free Shaver II-38
Wahl® Launches Custom Shave Pack II-38
Wahl® Introduces Three "ALL-In-one" Trimmer Models II-38
Wahl® Launches New Models of Beard Trimmers II-39
Wahl Introduces Traveling Trimmers II-39
Wahl Launches Groomsman Rechargeable Hair Grooming Kit II-39
Wahl Introduces Rechargeable Mustache Trimmer II-40
Wahl Launches New T-Pro Trimmer for Men II-40
Wahl Extends Body Trimmer Product Range II-40
Wahl Launches New Goatee Facial Trimmer II-41
Remington Products Launches Remington® ShortCut Hair Clipper
for Men II-41
Schick Introduces Schick Quattro Titanium Trimmer II-41
Andis Launches Beauty Master™ Hair Clipper II-41
Corioliss Launches C2 Hair Straightener II-42
Corioliss Launches Pro Pink Hair Straightener II-42
Corioliss Launches Compact Travel Hair Dryer II-42
Corioliss Introduces Corioliss Neon Pro Hair Dryers II-42
Philips Introduces Range of Personal Massagers II-42
Procter and Gamble Launches Pulsonic® Rechargeable Toothbrush II-43
Panasonic Introduces Pro Curve® Shaver for Men II-43

6. RECENT INDUSTRY ACTIVITY II-44
Colgate-Palmolive Inks Partnership Agreement with Omron II-44
Church & Dwight Recalls Spinbrush Pro Clean Sonic Recharge
Toothbrushes II-44
AmbiCom's Soladey Toothbrush to Feature in Sky Mall Catalogues II-44
Spectrum Brands Holdings to Venture into Women's Hair
Accessories Market II-44
Panasonic Eyes Grooming and Beauty Market II-45
Berner Osakeyhtiö Acquires Normomedical Oy II-45
Zila Launches Rotadent Plus II-45
ORAL-B and CREST Unveil Pro-Health FOR ME II-46
Oral B Launches Oral-B 3000 II-46
Revive Personal Products Acquires The Natural Dentist II-46
Panasonic Acquires Sanyo II-46
Implus Footcare Takes Over Little Hotties Warmers II-47
Helen of Troy to Acquire Global Infusium 23® Hair Care
Division of PGC II-47
Estee Lauder Acquires Stake in Mountain Valley Springs India II-47
Goldman Sachs and Cordova Take Over H2O Plus II-47
Shamrock Holdings Acquires Stake in Dead Sea Laboratories II-48
Helen of Troy Takes Over Global Trademark and Rights of
Ogilvie Brand II-48
Mouser Electronics and Hendon Semiconductors Collaborate Over
Distribution II-48
Church & Dwight Acquires Coty's Del OTC Pharmaceutical
Business II-48

7. FOCUS ON SELECT PLAYERS II-49
Church & Dwight Co., Inc. (USA) II-49
Colgate-Palmolive (USA) II-49
GABA GmbH (Germany) II-49
Conair Corporation (USA) II-49
BaByliss (UK) II-50
Groupe SEB (France) II-50
Helen of Troy Limited (Bermuda) II-51
Lion Corp (Japan) II-51
Koninklijke Philips Electronics N.V (The Netherlands) II-51
Philips Sonicare (USA) II-52
Panasonic Corporation (Japan) II-53
Procter & Gamble (USA) II-53
Braun GmbH (Germany) II-54
Gillette (US) II-54
Spectrum Brands Holdings, Inc. (USA) II-55
Remington Products Company (USA) II-55
Wahl Clipper Corporation (USA) II-56
Waterpik Technologies, Inc. (USA) II-56

8. GLOBAL MARKET PERSPECTIVE II-57
Table 1: World Recent Past, Current & Future Analysis for
Personal Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-57

Table 2: World Historic Review of Personal Care Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-58

Table 3: World 15-Year Perspective for Personal Care
Appliances by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years 2004,
2012 & 2018 (includes corresponding Graph/Chart) II-59
By Product Segment II-60
a. Hair Care Appliances II-60
Table 4: World Recent Past, Current & Future Analysis for
Hair Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) II-60

Table 5: World Historic Review of Hair Care Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-61

Table 6: World 15-Year Perspective for Hair Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
2004, 2012 & 2018 (includes corresponding Graph/Chart) II-62

Table 7: World Recent Past, Current & Future Analysis for
Hair Care Appliances by Product Segment - Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and
Hair Straighteners Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) II-63

Table 8: World Historic Review of Hair Care Appliances by
Product Segment - Curling Brushes, Curling Irons, Hair
Clippers, Hair Dryers, Hair Setters and Hair Straighteners
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-64

Table 9: World 15-Year Perspective for Hair Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
Hair Setters and Hair Straighteners Markets for Years 2004,
2012 & 2018 (includes corresponding Graph/Chart) II-65

Table 10: World Recent Past, Current & Future Analysis for
Curling Brushes by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-66

Table 11: World Historic Review of Curling Brushes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-67

Table 12: World 15-Year Perspective for Curling Brushes by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-68

Table 13: World Recent Past, Current & Future Analysis for
Curling Irons by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-69

Table 14: World Historic Review of Curling Irons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-70

Table 15: World 15-Year Perspective for Curling Irons by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-71

Table 16: World Recent Past, Current & Future Analysis for
Hair Clippers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-72

Table 17: World Historic Review of Hair Clippers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-73

Table 18: World 15-Year Perspective for Hair Clippers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-74

Table 19: World Recent Past, Current & Future Analysis for
Hair Dryers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-75

Table 20: World Historic Review of Hair Dryers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) II-76

Table 21: World 15-Year Perspective for Hair Dryers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-77

Table 22: World Recent Past, Current & Future Analysis for
Hair Setters by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-78

Table 23: World Historic Review of Hair Setters by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-79

Table 24: World 15-Year Perspective for Hair Setters by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-80

Table 25: World Recent Past, Current & Future Analysis for
Hair Straighteners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-81

Table 26: World Historic Review of Hair Straighteners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-82

Table 27: World 15-Year Perspective for Hair Straighteners
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
2004, 2012 & 2018 (includes corresponding Graph/Chart) II-83
b. Oral Care Appliances II-84
Table 28: World Recent Past, Current & Future Analysis for
Oral Care Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) II-84

Table 29: World Historic Review of Oral Care Appliances by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-85

Table 30: World 15-Year Perspective for Oral Care Appliances
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
2004, 2012 & 2018 (includes corresponding Graph/Chart) II-86

Table 31: World Recent Past, Current & Future Analysis for
Oral Care Appliances by Product Segment - Electric
Toothbrushes, Oral Irrigators and Plaque Removers Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-87

Table 32: World Historic Review of Oral Care Appliances by
Product Segment - Electric Toothbrushes, Oral Irrigators and
Plaque Removers Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) II-88

Table 33: World 15-Year Perspective for Oral Care Appliances
by Product Segment - Percentage Breakdown of Unit Sales for
Electric Toothbrushes, Oral Irrigators and Plaque Removers
Markets for Years 2004, 2012 & 2018 (includes corresponding
Graph/Chart) II-89

Table 34: World Recent Past, Current & Future Analysis for
Electric Toothbrushes by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) II-90

Table 35: World Historic Review of Electric Toothbrushes by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-91

Table 36: World 15-Year Perspective for Electric
Toothbrushes by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2004, 2012 & 2018 (includes corresponding
Graph/Chart) II-92

Table 37: World Recent Past, Current & Future Analysis for
Oral Irrigators by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-93

Table 38: World Historic Review of Oral Irrigators by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-94

Table 39: World 15-Year Perspective for Oral Irrigators by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-95

Table 40: World Recent Past, Current & Future Analysis for
Plaque Removers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-96

Table 41: World Historic Review of Plaque Removers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-97

Table 42: World 15-Year Perspective for Plaque Removers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-98
c. Hair Removal Appliances II-99
Table 43: World Recent Past, Current & Future Analysis for
Hair Removal Appliances by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2010
through 2018 (includes corresponding Graph/Chart) II-99

Table 44: World Historic Review of Hair Removal Appliances
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) II-100

Table 45: World 15-Year Perspective for Hair Removal
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2004, 2012 & 2018 (includes corresponding
Graph/Chart) II-101

Table 46: World Recent Past, Current & Future Analysis for
Hair Removal Appliances by Product Segment - Men's Shavers,
Women's Shavers, Epilators and Trimmers (Beard & Mustache)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-102

Table 47: World Historic Review of Hair Removal Appliances
by Product Segment - Men's Shavers, Women's Shavers,
Epilators and Trimmers (Beard & Mustache) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-103

Table 48: World 15-Year Perspective for Hair Removal
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Men's Shavers, Women's Shavers, Epilators and
Trimmers (Beard & Mustache) Markets for Years 2004, 2012 &
2018 (includes corresponding Graph/Chart) II-104

Table 49: World Recent Past, Current & Future Analysis for
Men's Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-105

Table 50: World Historic Review of Men's Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-106

Table 51: World 15-Year Perspective for Men's Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-107

Table 52: World Recent Past, Current & Future Analysis for
Women's Shavers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-108

Table 53: World Historic Review of Women's Shavers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-109

Table 54: World 15-Year Perspective for Women's Shavers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-110

Table 55: World Recent Past, Current & Future Analysis for
Epilators by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-111

Table 56: World Historic Review of Epilators by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) II-112

Table 57: World 15-Year Perspective for Epilators by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-113

Table 58: World Recent Past, Current & Future Analysis for
Trimmers (Beard and Mustache) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) II-114

Table 59: World Historic Review of Trimmers (Beard and
Mustache) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) II-115

Table 60: World 15-Year Perspective for Trimmers (Beard and
Mustache) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2004, 2012 & 2018 (includes corresponding
Graph/Chart) II-116
d. Other Personal Care Appliances II-117
Table 61: World Recent Past, Current & Future Analysis for
Other Personal Care Appliances by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) II-117

Table 62: World Historic Review of Other Personal Care
Appliances by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) II-118

Table 63: World 15-Year Perspective for Other Personal Care
Appliances by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2004, 2012 & 2018 (includes corresponding
Graph/Chart) II-119

Table 64: World Recent Past, Current & Future Analysis for
Other Personal Care Appliances by Product Segment - Heating
Pads, Whirlpool Baths (Portable) and Massagers Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-120

Table 65: World Historic Review of Other Personal Care
Appliances by Product Segment - Heating Pads, Whirlpool
Baths (Portable) and Massagers Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through

Table 66: World 15-Year Perspective for Other Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Heating Pads, Whirlpool Baths (Portable) and
Massagers Markets for Years 2004, 2012 & 2018 (includes
corresponding Graph/Chart) II-122

Table 67: World Recent Past, Current & Future Analysis for
Heating Pads by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-123

Table 68: World Historic Review of Heating Pads by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-124

Table 69: World 15-Year Perspective for Heating Pads by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-125

Table 70: World Recent Past, Current and Future Analysis for
Whirlpool Baths (Portable) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) II-126

Table 71: World Historic Review of Whirlpool Baths
(Portable) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2004 through 2009
(includes corresponding Graph/Chart) II-127

Table 72: World 15-Year Perspective for Whirlpool Baths
(Portable) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
for Years 2004, 2012 & 2018 (includes corresponding
Graph/Chart) II-128

Table 73: World Recent Past, Current & Future Analysis for
Massagers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) II-129

Table 74: World Historic Review of Massagers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) II-130

Table 75: World 15-Year Perspective for Massagers by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2004, 2012
& 2018 (includes corresponding Graph/Chart) II-131

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Noteworthy Trends III-1
Stress: Important Driver for Personal Care Appliances III-1
Personal Care Appliances as Gift Items III-2
Table 76: Personal Care Appliances Market in the US (2012):
Percentage Breakdown of Value Sales by Leading Brands
(includes corresponding Graph/Chart) III-2
Hair Care Appliances Market III-2
Desire to Style Hair at Homes to Spur Hair Care Appliances
Market III-2
Ethnic Hair Care Needs - Immense Potential III-3
Professional Salon Hair Care Appliances Market: A Review III-3
Hair Dryers Market III-3
Curling Irons Market III-4
Leading Brands III-4
Table 77: Leading Brands in the US Hair Dryers Market
(2010): Percentage Breakdown of Value Sales for Conair,
Helen of Troy, Revlon, Spectrum/ Remington and Others
(includes corresponding Graph/Chart) III-4

Table 78: Leading Players in the US Hair Setters Market
(2012): Percentage Breakdown of Volume Sales for Conair,
Remington, Helen of Troy, and Others (includes
corresponding Graph/Chart) III-4

Table 79: Leading Players in the US Market for Curling
Brushes (2010): Percentage Breakdown of Volume Sales for
Conair, Helen of Troy, and Others (includes corresponding
Graph/Chart) III-4

Table 80: Leading Players in the US Market for Curling
Irons (2010): Percentage Breakdown of Volume Sales for
Conair, Helen of Troy, and Others (includes corresponding
Graph/Chart) III-5
Oral Care Appliances Market III-5
Power Toothbrushes: A Convenient Brushing Option III-5
Table 81: Power Toothbrush Market in the US (2012):
Percentage Breakdown of Retail Value Sales by Leading
Players (includes corresponding Graph/Chart) III-5

Table 82: Leading Power Toothbrush Brands in the US
(2011): Percentage Share Breakdown of Drugstore Sales for
Sonicare Essence, Oral B Pulsar, Arm and Hammer Spinbrush
PC, Oral B Crossaction Power Max, SonicareFlexcare, Crest
Spoonbrush Pro White, Sonicare, Oral B Pro Health, Private
Labels, and Others (includes corresponding Graph/Chart) III-6
Power Toothbrushes for Kids: An Opportunity to Tap III-6
High Prices Fail to Dampen Sales of Electric Toothbrushes III-6
Hair Removal Appliances Market III-7
Men's Shavers Market III-7
Table 83: Men's Shavers Market in the US (2012):
Percentage Breakdown by Distribution Channel - Mass
Merchants, Food Stores, Drugstores, Discount Stores and
Club, Convenience, Military & Others (includes
corresponding Graph/Chart) III-7

Table 84: Leading Players in the US Men's Electric Shavers
Market (2011): Percentage Breakdown of Volume Sales by
Company for Philips Norelco, Remington, Braun, Panasonic,
and Others (includes corresponding Graph/Chart) III-8
Rising Demand for Male Grooming Products III-8
Electric Shaving & Personal Grooming Products for Women on
the Up III-8
Depilatories Market: Threat from Substitute Products III-9
Other Personal Care Appliances III-9
Massagers Market III-9
Retail Scenario III-9
Drug Chain Store Vs Mass Merchants III-9
Aging Boomers Drive Retail Home Health Care in the US III-10
Popular Personal Care Items at Chain Drug Stores III-10
Imports and Exports III-10
Table 85: US Exports of Shavers with Built-In Electric
Motors (2010 & 2011): Percentage Breakdown of Dollar Share
by Region/Country for Canada, Hong Kong, UAE, Mexico and
Rest of World (includes corresponding Graph/Chart) III-10

Table 86: US Imports of Shavers with Built-In Electric
Motors (2010 & 2011): Percentage Breakdown of Dollar Share
by Region/Country for China, Netherlands, Germany and Rest
of World (includes corresponding Graph/Chart) III-11
Product Introductions/Innovations III-11
Strategic Corporate Developments III-14
Key Players III-14
B.Market Analytics III-21
Table 87: The US Recent Past, Current & Future Analysis for
Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, Hair Setters and Hair Straighteners), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men's Shavers,
Women's Shavers, Epilators, and Trimmers (Beard & Mustache),
and Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-21

Table 88: The US Historic Review of Personal Care Appliances
by Product Segment - Hair Care Appliances (Curling Brushes,
Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and
Hair Straighteners), Oral Care Appliances (Electric
Toothbrushes, Oral Irrigators, and Plaque Removers), Hair
Removal Appliances (Men's Shavers, Women's Shavers,
Epilators, and Trimmers (Beard & Mustache), and Other
Personal Care Appliances (Heating Pads, Whirlpool Baths
(Portable), and Massagers) Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-22

Table 89: The US 15-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair
Straighteners), Oral Care Appliances (Electric Toothbrushes,
Oral Irrigators, and Plaque Removers), Hair Removal
Appliances (Men's Shavers, Women's Shavers, Epilators, and
Trimmers (Beard & Mustache), and Other Personal Care
Appliances (Heating Pads, Whirlpool Baths (Portable), and
Massagers) Markets for Years 2004, 2012 & 2018 (includes
corresponding Graph/Chart) III-23

2. CANADA III-24
A.Market Analysis III-24
Current & Future Analysis III-24
Imports/Exports of Electric Shavers III-24
Table 90: Canadian Exports of Electric Shavers with
Built-In Motors (2010 & 2011): Percentage Breakdown of
Dollar Share by Region/Country for US, UAE, Israel, Sweden
and Rest of World (includes corresponding Graph/Chart) III-24

Table 91: Canadian Imports of Electric Shavers with
Built-In Motors (2010 & 2011): Percentage Breakdown of
Dollar Share by Region/Country for China, Netherlands,
Germany, US and Rest of World (includes corresponding
Graph/Chart) III-25
B.Market Analytics III-26
Table 92: Canadian Recent Past, Current & Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, Hair Setters and Hair Straighteners), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men's Shavers,
Women's Shavers, Epilators, and Trimmers (Beard & Mustache),
and Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-26

Table 93: Canadian Historic Review of Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
Hair Setters and Hair Straighteners), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men's Shavers, Women's
Shavers, Epilators, and Trimmers (Beard & Mustache), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-27

Table 94: Canadian 15-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair
Straighteners), Oral Care Appliances (Electric Toothbrushes,
Oral Irrigators, and Plaque Removers), Hair Removal
Appliances (Men's Shavers, Women's Shavers, Epilators, and
Trimmers (Beard & Mustache)), and Other Personal Care
Appliances (Heating Pads, Whirlpool Baths (Portable), and
Massagers) Markets for Years 2004, 2012 & 2018 (includes
corresponding Graph/Chart) III-28

3. JAPAN III-29
A.Market Analysis III-29
Current & Future Analysis III-29
Oral Care - A Promising Sector III-29
Electric Toothbrush Market III-29
Hair Removal Market III-30
Product Introductions/Innovations III-30
Key Players III-31
B.Market Analytics III-32
Table 95: Japanese Recent Past, Current & Future Analysis
for Personal Care Appliances by Product Segment - Hair Care
Appliances (Curling Brushes, Curling Irons, Hair Clippers,
Hair Dryers, Hair Setters and Hair Straighteners), Oral Care
Appliances (Electric Toothbrushes, Oral Irrigators, and
Plaque Removers), Hair Removal Appliances (Men's Shavers,
Women's Shavers, Epilators, and Trimmers (Beard & Mustache),
and Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2010 through 2018 (includes corresponding Graph/Chart) III-32

Table 96: Japanese Historic Review of Personal Care
Appliances by Product Segment - Hair Care Appliances
(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,
Hair Setters and Hair Straighteners), Oral Care Appliances
(Electric Toothbrushes, Oral Irrigators, and Plaque
Removers), Hair Removal Appliances (Men's Shavers, Women's
Shavers, Epilators, and Trimmers (Beard & Mustache), and
Other Personal Care Appliances (Heating Pads, Whirlpool
Baths (Portable), and Massagers) Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-33

Table 97: Japanese 15-Year Perspective for Personal Care
Appliances by Product Segment - Percentage Breakdown of Unit
Sales for Hair Care Appliances (Curling Brushes, Curling
Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair
Straighteners), Oral Care Appliances (Electric Toothbrushes,
Oral Irrigators, and Plaque Removers), Hair Removal
Appliances (Men's Shavers, Women's Shavers, Epilators, and
Trimmers (Beard & Mustache), and Other Personal Care
Appliances (Heating Pads, Whirlpool Baths (Portable), and
Massagers) Markets for Years 2004, 2012 & 2018 (includes
corresponding Graph/Chart) III-34

4. EUROPE III-35
A.Market Analysis III-35
Personal Care Appliance Market in Europe: Outline III-35
Male Grooming Category Witnesses Growth III-35
Eastern Europe: Strong Growth Market III-35
B.Market Analytics III-36
Table 98: European Recent Past, Current & Future Analysis
for Personal C

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Hair_Care_Products Industry: Global Personal Care Appliances Industry

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