Global Pay TV Market 2014- 2018

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Apr 17, 2014, 12:59 ET

DUBLIN, April 17, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/l5mn93/global_pay_tv) has announced the addition of the "Global Pay TV Market 2014- 2018" report to their offering.

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The analysts forecast the Global Pay TV market to grow at a CAGR of 9.8 percent over the period 2013-2018. One of the key factors contributing to this market growth is the high number of subscribers in the APAC region. The Global Pay TV market has also been witnessing the evolution of pick-and-pay services. However, the market cannibalization by segments could pose a challenge to the growth of this market.

The report, the Global Pay TV Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Pay TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Pick-and-pay services enable customers to select and pay for only those channels that they are interested in. This gives the customers freedom from adopting traditional bundled services offered by vendors in the Global Pay TV market. The vendors in this market are expected to adopt pick-and-pay strategy at a rapid pace.

It would enable vendors to control the increasing churn rate of the subscribers as a result of increasing adoption of OTT services as an alternative to pay TV. However, criticisms have been made that the pick-and-pay strategy would increase the cost for the customers as this model could lead to the extinction of numerous channels. This is because content providers would be required to be more flexible in developing and delivering better content to the customers; and customers would prefer to choose content that is interesting to them.

This would increase the cost for content providers, and therefore, customers would ultimately be burdened with the resulting high price. Therefore, the evolution of pick-and-pay services is a key trend that is expected to contribute to the growth of the market during the forecast period.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Technology

08. Geographical Segmentation

09. Key Leading Countries

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

Companies Mentioned: