Global Mobile Advertising Market 2018-2023: Market is Expected to Exceed $300+ Billion

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Apr 27, 2018, 03:26 ET

DUBLIN, April 27, 2018 /PRNewswire/ --

The "Mobile Advertising Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering.

The mobile advertising market is expected to reach US$302.49 billion by the end of 2023, increasing from US$125.34 billion in 2017, growing at a CAGR of 19.27% during the forecast period.

Rising consumer adoption of mobile devices is the key factor driving factor for the growth of mobile advertisements. Various end-use industries are providing creative ads to provide information to users owing to rising number of smartphone users. Moreover, emerging trend of social media and the introduction of video ads will further propel the growth of the global mobile advertising market during the forecast period.

However, factors such as decreased engagement and affinity for an app due to ads, and lack of relevant mobile ads will restrain the growth of the market during the forecast period.

Major industry players profiled as part of the report are AdColony, Inc., GumGum, Inc., Digital Turbine, Inc., Mobvista, and Chartboost among others.

Segmentation:

By Type:

Display Advertising
In-App Advertising
Search Advertising
In-Game Advertising
By Solution
Mobile Advertising Network
Mobile Advertising Platform
Mobile Advertising Server
Others

By Industry Vertical:

Media and Entertainment
BFSI
Education
Government
FMCG
Healthcare
Others

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

5. Mobile Advertising Market By Type

6. Mobile Advertising Market By Solution

7. Mobile Advertising Market By Industry Vertical

8. Mobile Advertising Market By Geography

9. Competitive Intelligence

10. Company Profiles

Chartboost
GoWide
InMobi
Mobvista
AdColony, Inc.
Yeahmobi
PassionTeck
Google LLC
GumGum, Inc.
Digital Turbine, Inc.

For more information about this report visit https://www.researchandmarkets.com/research/xjrh6j/global_mobile?w=5

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

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SOURCE Research and Markets