Global Marketing Network and American Marketing Association in Talks to Form Worldwide Alliance

LONDON and CHICAGO, July 19 /PRNewswire-USNewswire/ -- In what would be a historic move for the marketing profession, the American Marketing Association, the largest marketing association in North America and Global Marketing Network, the worldwide membership association for marketing and business professionals, are in advanced discussions to develop a range of measures designed to create new global standards for the marketing profession.

Under plans being drawn up such an alliance will provide the marketing profession with the most comprehensive and widespread support for the marketing community across the world. Such measures include AMA and GMN developing jointly branded membership offerings, co-developing new globally accredited certification programs and AMA being appointed as a GMN Professional Development Centre and exclusive distributor for GMN's Global Marketer Program in North America.

In a joint statement issued by AMA Chief Executive Dennis Dunlap and GMN Chief Executive Darrell Kofkin, "This exciting relationship between AMA and GMN is designed to build on the competences of both organizations and provide marketing professionals around the world with the high level of continuing professional development they require in order to achieve dynamic growth outcomes for their companies, organizations, and clients in this ever changing and highly complex marketing environment. Such development will support marketing's rightful place in the Boardrooms of the world. Our teams are currently working closely together on a range of measures which we aim to formally launch in North America and around the world from Autumn 2010."

About the Global Marketing Network

Global Marketing Network (GMN) is the worldwide membership association for marketing and business professionals. GMN has a growing portfolio of Global Partners providing support, services and infrastructure to its members and aims to offer everything required to support professional marketers throughout their career, wherever they are in the world. For more information on the Global Marketing Network, please visit http://www.gmnhome.com.

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. The AMA offers comprehensive, timely information and perspectives along with the resources, tools and connections to help our members flourish in their careers. American Marketing Association members are connected to a network of experienced marketers nearly 30,000 strong. For more information on the American Marketing Association, please visit www.MarketingPower.com.

SOURCE American Marketing Association

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