Global Loyalty Management Market Strategic Business Report - Transition from Product- to Customer-Centric Strategy Takes Centerstage

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Dec 20, 2023, 12:45 ET

DUBLIN, Dec. 20, 2023 /PRNewswire/ -- The "Loyalty Management - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.

The global market for Loyalty Management estimated at US$7.3 Billion in the year 2022, is projected to reach a revised size of US$13.7 Billion by 2030, growing at a CAGR of 8.2% over the analysis period 2022-2030.

Customer Loyalty, one of the segments analyzed in the report, is projected to record 7.9% CAGR and reach US$8.9 Billion by the end of the analysis period. Growth in the Employee Retention segment is estimated at 9.4% CAGR for the next 8-year period.

The U.S. Market is Estimated at $2.1 Billion, While China is Forecast to Grow at 10% CAGR

The Loyalty Management market in the U.S. is estimated at US$2.1 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$2.6 Billion by the year 2030 trailing a CAGR of 10% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.5% and 6.9% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR.

Key Market Trends & Drivers

Transition from Product- to Customer-Centric Strategy Takes Centerstage
Adoption of Mobile Applications Spurs Market Growth
Increasing Adoption of Omnichannel and Multichannel Programs
Emergence of Advanced Technologies to Foster Market Expansion
Increased investments in Loyalty System Technology
Growing Need for Competitive Differentiation Drives Organization to Adopt Loyalty Management
Growing Role of Big Data and Analytics in Loyalty Management
AI, Blockchain, and IoT: Emerging Technologies with Tremendous Potential for Loyalty Management Market
Rising Sophistication of Online Reward Management Solution
Rising Prominence of Loyalty Management for E-Commerce Businesses
Banking & Financial Services Enterprises Prioritize Loyalty Management Adoption
Insurance Agencies Seek CRM Capability for Effective Collaboration
Select Recent Launches in the Loyalty Management Space
Salesforce: One of the Best CRM Platforms with Several Loyalty Management Solutions

Companies Profiled:

Annex Cloud
Apex Loyalty
Bond Brand Loyalty Inc.
Brierley+Partners
Comarch SA
Jakala S.p.A.
Kangaroo Rewards
Kobie Marketing
Loopy Loyalty
Paystone
Smile, Inc.
SumUp Inc.
Yotpo, Inc.
Zinrelo

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights
World Market Trajectories
Loyalty Management - Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Customer Relationship Management: An Introduction
Loyalty Management Programs: An Important Tool for Effective CRM
Outlook
Global Loyalty Management Market Set for a Steady Long Term Growth
Standalone Programs: The Most Widely Used Loyalty Management Programs
Cloud, Customer Analytics and B2C Solution Segments to Lead Global Market
US and Europe Dominate the Global Loyalty Management Market
Asia-Pacific to Witness Gains
COMPETITIVE LANDSCAPE AND RECENT MARKET ACTIVITY
Recent Market Activity
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

United States
Canada
Japan
China
Europe
France
Germany
Italy
United Kingdom
Rest of Europe
Asia-Pacific
Rest of World

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/nj31tk

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SOURCE Research and Markets