Global Industry Study Reveals How New Technologies and Social Change Will Combine to Transform Travel by 2020

MADRID, January 11, 2012 /PRNewswire/ --

'From Chaos to Collaboration' research study, commissioned by Amadeus finds augmented reality, gamification, intelligent passenger records, biometrics to drive change in the next decade, heralding a new era of travel collaboration

A major new global study released today outlines how transformative technologies and evolving social values and trends will combine to establish a new era of collaborative travel over the next decade and beyond.

'From chaos to collaboration: how transformative technologies will herald a new era in travel', demands increased partnership across the travel industry, in turn removing the stress, uncertainty and chaos which is usually associated with travelling in the 21^st Century, as well as providing much richer, deeper and more personal travel experiences at the same time.

Developed by The Futures Company and commissioned by Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, the report details a set of discrete 'enabling' technologies and innovations.

Key findings

1. The next generation of experience: Travel is increasingly about depth rather than breadth of experience. Technologies such as augmented reality, gamification mechanisms and smart mobile devices will transform the travel experience
2. Automatic transit: Chips, biometrics, long range fingerprinting and near field communications (NFC) can be deployed in a more integrated way to fast-forward how people move around
3. Payment with memory:  All data on payments made before and during a trip will be integrated, acting as a digital memory of expenditure leading to more personalised services delivering higher value and more profitable relationships
4. Intelligent recommendation: As technologies make it easier for people to tag and review all aspects of travel experiences, the prospect of personal travel guides and mobile tour representatives will give travellers the tools they need to enrich their experience
5. Taking the stress out of travel: Intelligent luggage tags and tickets will give greater reassurance whilst m-Health (mobile-Health) applications will allow travellers to manage and monitor their health and wellbeing as if they were at home
6. The business tourist: Continued emphasis on the wellbeing at work may see the rise of the business tourist which will demand speed and efficiency as well as a home-away-from-home

Report: http://www.amadeus.com/collaboration2020

SOURCE Amadeus