Global Fashion Retailer bebe Partners With Frequency540 In 2015 Campaign

CHICAGO, Jan. 20, 2015 /PRNewswire/ -- Frequency540 (FQ540), a Chicago-based, strategic communications agency, announces that it has been retained by bebe stores, inc. ('bebe'), a retailer of contemporary fashion apparel and accessories, to help expand the brand's digital footprint.

FQ540 will leverage its expertise in data-informed creative content to raise bebe's brand profile by reinforcing the relationship with its existing customer base as well as appealing to a new audience of women who are looking for bold and unique, contemporary fashion that reflects their diverse lifestyles.

Through an online campaign, "Be More You," that launched December 31st, FQ540 created original video content featuring the female executives behind the brand, as well as social media support and fashion influencer integrations asking women to share their stories through #bemoreyou. The campaign also creatively uses the concept of "labels" to pay tribute to the diverse lifestyle of today's bebe woman, and can be viewed on all of the brand's social media presences.

"We look forward to partnering with FQ540 to help us better align our messaging with our brand identity of unleashing the power of confident, feminine and fashionable women," said Jim Wiggett, bebe CEO.

"The opportunity to help bebe empower women through their new sophisticated collections is very exciting," said Andrew Swinand, co-founder and CEO at FQ540. "We expect to broaden and deepen the emotional connection with the bebe brand."

"bebe is looking to do something different and do it in a bold way," said Dominic Lee, Executive Creative Director, FQ540. "It's exactly the type of assignment FQ540 is built to tackle — creating ideas that move people to action."

Frequency540

Frequency540 (FQ540) is an independent, Chicago-based communications agency dedicated to using behavioral analytics to inform custom content and experiences to help its partners be optimally seen. A frequency of 540 terahertz is the optimal to be seen by the human eye, which is the inspiration for the company's name. Founded in 2012, FQ540 is part of the Abundant Venture Partners portfolio—an organization that believes doing well while doing good in business is not mutually exclusive. For more information, visit: http://www.fq540.com/

bebe stores, inc.

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women's apparel and accessories under the bebe, BEBE SPORT and bbsp brand names. bebe currently operates 176 bebe retail stores including the on-line store bebe.com, and 35 bebe outlet stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through its licensees in approximately 23 countries.

SOURCE Frequency540

Related Links

http://www.fq540.com