Global eCommerce Provider Goes Social to Celebrate 10th Anniversary

SAN LUIS OBISPO, Calif., Oct. 5, 2011 /PRNewswire/ -- Shopatron, the provider of eCommerce solutions for more than 1,000 brands worldwide, is celebrating ten years in business with a social promotion worthy of "some skin." They are asking their brand and retail partners to "give them ten" by joining them in a double high-five to mark the company's anniversary—and they have sent them the high-five hands to do it with. Their eCommerce partners, which also include over 18,000 retailers, are then invited to enter to win an iPod Touch by sharing the unique ways they have discovered to use the high-five hands on the Shopatron Facebook Page.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

They chose the promotion because of its simple, old-school, celebratory nature which mirrors the company's track record of leveraging timeless traditions into the modern world. Shopatron built its eCommerce business around the traditional retail sales model—where brands maintain longstanding, mutually beneficial relationships with their retail partners for sales. Founder Ed Stevens, with years of retail and manufacturing experience under his belt, saw the need for a platform that allowed brands to translate their existing business model into the burgeoning world of eCommerce.

There were likely a lot of high-fives going around when Ed hit on the idea of a retail-integrated eCommerce order exchange and founded Shopatron (originally known as FirePoppy) in 2001. And also when they landed their first big account, were awarded their first round of funding, and each time they launched a new, better, faster version of the platform.

Today, Shopatron is the preferred eCommerce platform for brands worldwide that want to sell online without competing against their retail partners. Shopatron provides hosted eCommerce websites and stores that transfer completed online sales to local retail shops for delivery to the customer. They work with large, international brands like Suzuki, Johnson Outdoors and Mizuno, as well as specialty brands like Do-A-Dot Art, della Q and DryGuy, across 35 industries.

"When my father's furniture store found out that a supplier was selling directly to his customers, he dropped them right away," said Ed Stevens, Founder and CEO of Shopatron. "But the fact is, the Internet has changed the way people want to buy things—sometimes in the middle of the night in their home office. When I tell retailers that our solution allows brands to serve these new customer demands and they get the sales, I get a lot of high-fives. That is something I will never get bored of."

After the ten years they have spent in service to the retail industry, it seems only natural for Shopatron to ask their valued partners to give them ten. And as the #1 retail-integrated eCommerce provider in the world, they don't anticipate any of their partners will leave them hangin'.

For details on the high-five promotion, or to get your own set of high-five hands, please visit: 10.shopatron.com. For general information about Shopatron, visit ecommerce.shopatron.com/brand or call 866-625-5050.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron, Inc.