Global Digital OOH Advertising Market Report 2023: Increasing Affordability Across Organisations Fuels the Sector

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Jun 01, 2023, 14:15 ET

DUBLIN, June 1, 2023 /PRNewswire/ -- The "Digital OOH Advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape" report has been added to ResearchAndMarkets.com's offering.

The global digital OOH advertising market is expected to grow at a CAGR of around 15.7% to reach $52.7 billion in 2030 from $18.98 billion in 2023.

Companies Mentioned

Lamar Advertising Company
Clear Channel Outdoor Holdings, Inc.
OUTFRONT Media
Prismview LLC
Daktronics
Mvix, Inc.
Christie Digital Systems USA, Inc
Ayuda Media Systems
JCDecaux
NEC Display Solutions, Ltd
Stroer SE & Co. KGaA
oOh!media Ltd
Deepsky Corporation Ltd.
Aoto Electronics Co., Ltd.

This report on global digital OOH advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape.

The report presents a clear picture of the global digital OOH advertising market by segmenting the market based on format type, application, end-user, and region.

Also, detailed profiles of companies operating in the global digital OOH advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Dynamics

Drivers

Increasing Affordability Across Organisations
Rising Popularity of Digital Billboards
Increasing Investments in Advertising

Challenges

High Costs
Comparatively Less Informative

Historical & Forecast Period

Base Year: 2022
Historical Period: 2018-2022
Forecast Period: 2023-2030

Market Segmentation

by Format Type

Digital Billboards
Video Advertising
Ambient Advertising
Others

by Application

Outdoor
Indoor

by End-User

Retail
Recreation
Banking
Transportation
Education
Others

by Region

Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Netherlands
Rest of Europe
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Rest of Asia Pacific
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Middle East & Africa
Saudi Arabia
Turkey
Iran
Rest of Middle East & Africa

For more information about this report visit https://www.researchandmarkets.com/r/7jkl2s

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SOURCE Research and Markets