Global Digital Advertising Market Trends and Opportunities 2026: Augmented Reality is a Major Trend Gaining Popularity

DUBLIN, Jan. 26, 2022 /PRNewswire/ -- The "Digital Advertising Global Market Report 2022" report has been added to ResearchAndMarkets.com's offering.

The global digital market is expected to grow from $178.60 billion in 2021 to $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The market is expected to reach $354.90 billion in 2026 at a CAGR of 14.3%.

North America was the largest region in the digital advertising market in 2021. Asia Pacific was the second largest region in digital advertising market. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The internet user base expansion along with self-service platforms is driving the global digital advertising market. Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also being the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers' attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.

Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, has launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person's perspective of the actual world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.

The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. This is becoming a constraint to the advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market growth.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market, and compares it with other markets.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
• Market segmentations break down market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
• The digital advertising market section of the report gives context. It compares the digital advertising market with other segments of the digital advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

• By Platform: Mobile Ad (In-APP and Mobile Web); Desktop Ad; Digital TV; Others
• By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions); Internet Paid Search; Social Media; Online Video; Others
• By Industrial Vertical: Media and Entertainment; Consumer Goods & Retail Industry; Banking, Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation and Logistics; Energy, Power, and Utilities; Others

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Companies Mentioned

• Google Ads
• Facebook
• Alibaba
• Amazon
• Baidu
• Tencent
• Microsoft
• Verizon
• Twitter
• Sina
• LinkedIn Corporation
• Yahoo! Inc.
• Conversant
• Dentsu Aegis Network
• Accenture Interactive
• PwC Digital Service
• IBM iX
• Web Net Creatives
• iProspect
• WebFX
• Disruptive Advertising
• Thrive Internet Marketing Agency
• Topspot Internet Marketing
• PBJ Marketing
• Adster Creative
• Boostability
• Switch
• Youtube

For more information about this report visit https://www.researchandmarkets.com/r/kutsaq

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