Global Beauty App Developer, Meitu, and Celebrity Makeup Artist Lisa Eldridge Partner to Bring Augmented Reality to Makeup

As the first makeup artist with her own website and blog, and the first professional to produce YouTube videos, Lisa Eldridge is well-known for her technical ingenuity to showcase her craft. She is now the first to embrace virtual makeup try-on through augmented reality, allowing millions of her fans to instantly try on one of her most celebrated looks -- straight from their smartphones, for free.

MakeupPlus' advanced proprietary facial recognition maps each user's unique facial features; allowing people to experiment and try on makeup looks instantly. Users can test looks and techniques they wouldn't otherwise have the products, tools or time to try, and then bring the new looks they love to life with in-app tutorials, product recommendations and tips.

"The first time I saw MakeupPlus I was blown away by the accuracy and precision of the technology and recreated looks," said Lisa Eldridge. "The ability to be able to instantly try on a new makeup look is revolutionary. It really brings the fun and experimental quality of makeup to life, you can lose yourself in this app and emerge feeling inspired to try new makeup ideas."

"Lisa is a global icon with modern makeup styles catering to all women around the world," said Liz Goodno, Senior Global Marketing Communication at Meitu. "We are so excited to feature one of Lisa's beautiful makeup looks on MakeupPlus, and to inspire our global user base to bring this look to the real world using Lisa's famously easy-to-follow tutorials."

MakeupPlus' most popular features include:

• The Lisa Eldridge Look – "Lisa"
  Gorgeous rosy-washed eyes with a crisp cat eye and classic red lip - this polished and eye-catching look by Lisa is perfect for making a statement! Inspired by a look created by Lisa for one of her celebrity clients, users can also recreate the design in real life with a step-by-step guide and YouTube tutorial by Lisa Eldridge herself! Be sure to show off your virtual or real life "Lisa" look and hashtag #MyLisaLook and #LisaxMakeupPlus .
• All-In-One Virtual Makeup Counter
  Design your own makeup looks, change your eye color, experiment with new makeover concepts and find the best ways to groom your eyebrows and contour your face – all in one place! Our makeup counter includes lipstick, eyelashes, skin tone editor, blush, foundation, contouring and strobing, eye shadow, eyebrows, eye colors, eyeliner and mascara - along with expertly-created full makeup looks.
• Professional Beauty Advice
  Take your beauty routine and photo skills to the next level with step-by-step video tutorials and written tips from celebrity makeup artist Lisa Eldridge.
• Create a Photo Worth Sharing
  Save and share your makeup looks and images to your favorite social platforms, while preserving your original image size (MakeupPlus does not compress and compromise image quality!)

You can download MakeupPlus and try on Lisa Eldridge's makeup look here.

For more information about Lisa Eldridge, please visit: www.lisaeldridge.com
Instagram - https://www.instagram.com/lisaeldridgemakeup/

About Meitu
Meitu is a leading mobile internet company that aims at building an ecosystem for users to discover, create and share beauty.  Meitu's suite of photo and video-editing apps include Meitu, Meipai, BeautyCam, BeautyPlus, Airbrush and MakeupPlus. Today, these apps are installed on over 1 billion unique devices worldwide. The company is a top ten global app developer on the Apple AppStore and top 5 in China. More information about Meitu can be found at: www.meitu.com

Video - https://youtu.be/vOusQjg1sgU 
Logo - http://photos.prnewswire.com/prnh/20160816/398573LOGO

SOURCE Meitu

Related Links

http://global.meitu.com