Global Athletic Catalog Giant Enhances Mobile

WAUSAU, Wis., May 10, 2011 /PRNewswire/ -- Eastbay introduces its upgraded mobile site with advanced features and functionality to provide athletes with the fastest browsing experience and most convenient check-out process of any mCommerce site today. The enhanced platform serves as an additional channel for Eastbay to deliver its massive assortment of athletic footwear, apparel and equipment to athletes enabling them to shop on their mobile devices while they're on the go.

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In addition to being able to browse and buy shoes, apparel and equipment, customers visiting Eastbay.com from their mobile devices will be able to view product reviews from other shoppers, apply promotional discounts to their orders, and purchase and redeem Eastbay gift cards. Athletes can also become Eastbay Gold Club Members and get free shipping for one year.

"Athletes are always on the move," said Eastbay's Brand Director Sean Cummings. "They're constantly multi-tasking, traveling to practices and games and attending camps and clinics. As a leading supplier of athletic gear worldwide, we want to provide them with the fastest, most optimal cross-channel experience so that wherever they are, they can find the products they need quickly and easily."

Customers accessing the website at www.eastbay.com via their mobile device will see pages optimized for mobile users in both screen size and depth of data thereby accelerating page load times. The site was developed to be compatible with all mobile device web browsers.

Eastbay is a leading world supplier of athletic footwear, apparel and sports equipment featuring top athletic brands like Nike, Reebok, Under Armour, Jordan and more. Established to meet the performance needs of high school and college athletes, that mission takes Eastbay's catalogs and website around the globe, boasting the most models, sizes and colors of athletic shoes, clothing and equipment available. Eastbay's products include men's, women's and kids' styles for all foot types, body types and athletic styles.

SOURCE Eastbay