LONDON, March 7, 2019 /PRNewswire/ -- Global Analytics Market 2019-2023
The following companies are the key players in the global analytics market: IBM, Microsoft, Oracle, SAP, SAS Institute Inc..
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Commenting on the report, an analyst said: "The latest trend gaining momentum in the market is the increasing use of mobile map solutions for location analytics."
According to the report, one of the major drivers for this market is the popularity and use of e-commerce, the number of digital media advertisements by e-commerce vendors is expected to increase, which will further drive the market over the forecast period.
Further, the report states that one of the major factors hindering the growth of this market is the shortage of skilled analytics professionals and high attrition rate.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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