Global Air Fresheners Industry

NEW YORK, June 6, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Air Fresheners Industry

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This report analyzes the worldwide markets for Air Fresheners in US$ Million by the following Product Segments: Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 211 companies including many key and niche players such as ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co., Ltd., Air Delights, Inc., Auto Expressions, Blyth, Inc., California Scents, Car Freshener® Corporation, Church & Dwight Co., Inc., Earth Chemical Company Ltd., Farcent Enterprise Co., Ltd., Godrej Household Products Ltd., Henkel KgaA, Dial Corporation, Kobayashi Pharmaceutical Co., Ltd., Pharmacopia, Procter & Gamble, Raj Fragrance, Reckitt Benckiser Group Plc., SC Johnson & Son, Inc., S.T. Corporation, and The Yankee Candle Company, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-3Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Sprays/Aerosols I-4Electric Air Fresheners I-4Gels & Candles I-4Car Air Fresheners I-4Other Household Air Fresheners I-4II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

A Quick Primer II-1

Home Air Fresheners: All the Way from Luxury to Necessity II-2

Noteworthy Trends in Home Fragrances II-2

Scented Candles: A Market Overview II-2

Air Fresheners: Increasingly Backed by Health Claims II-3

Developed Markets Dominate Global Sales II-4

Developing Markets Hold Immense Potential II-4

Competitive Scenario in the Recent Past II-4

Table 1: Leading Players in the Global Air Fresheners Market

(2009): Percentage Breakdown of Value Sales for S.C.

Johnson, Reckitt Benckiser, Sara Lee Corporation, and Others

(includes corresponding Graph/Chart) II-5

Product Design: Need of the Hour II-5

Product Innovation: The Name of the Game II-5

Consumer Lifestyles: A Popular Theme for Product Design II-6

Exotic Food Fragrances: The In Thing II-6

Powerful Marketing Tactics Boost Industry Growth II-7

Air Fresheners Replacing Traditional Cleaning Products II-7

Car Air Fresheners: Stimulating the Market II-7

Decorative Fragrances Boost Value Growth II-7

Ecological Credentials - An Eyesore for Air Care Industry II-7

2. PRODUCT OVERVIEW II-8What are Air Fresheners? II-8Functions of Air Fresheners II-8Raw Materials Used for Preparing Air Fresheners II-8Aldehydes II-8Floral Notes II-8Oriental Fragrance Notes II-8Green Fragrances II-8Herbal-Spice Fragrance Notes II-8Disadvantages of Air Fresheners II-9Alternatives for Air Fresheners II-10Types of Air Fresheners II-10Aerosols/Sprays II-10Home Air Fresheners II-11Car Air Fresheners II-11Ionizers: Lead the Pack II-11Candles II-12Fragrant Candles Adding Scent to Life II-12Types of Fragrance Candles II-12Floral II-12Vanilla II-13Aromachology II-13Fruit Scents II-13Other Scents II-13Scented Candles II-13Potpourri II-14History of Air Fresheners II-14Unpleasant Indoor Air: Poses Significant Health Problems II-14Measures to Improve Indoor Air Quality II-15Ionizers and Ozone Generators: Masking Indoor Pollution II-15Precautionary Measures II-16

3. PRODUCT INTRODUCTIONS/INNOVATIONS II-17

Febreze Launches Febreze Set & Refresh Air Fresheners II-17

Car-Freshner Unveils New Air Fresheners II-17

Dabur India Rolls Out Odonil Electric Air Fresheners II-17

Vectair Systems Introduces Airoma® Zero Air Fresheners II-17

Adoodle Launches Auto Air Fresheners Featuring NOXO Anti-Flu

Spray II-18

Aura Cacia to Unveil Electric Aromatherapy Air Fresheners II-18

bebe stores and Prolitec Introduce New Fragrances II-19

Kobayashi Pharmaceuticals Expands Shoshugen Line II-19

Johnson Releases 'Glade Sensor & Spray' II-20

Biken Launches 'Air Freshener Lace' II-20

Kobayashi Pharmaceuticals Introduces 'Sunshine Fresh Fabric

Softener' Freshener II-20

Kobayashi Pharmaceuticals Rolls Out Air Freshener in New Solid

Gel form II-20

Kobayashi Pharmaceuticals Releases 'Air Visor' Car Deodorizer II-20

Kimball Midwest Introduces Mist Air Freshener II-21

Reckitt Benckiser Introduces Air Wick in India II-21

Ambi Pur Unveils Allergen Reduced Air Fresheners II-21

Godrej Sara Lee Launches Lavendar Spa II-21

SportFolio Unveils ProScent Air Fresheners II-21

Reckitt Introduces Car Fresheners II-22

Valvoline Develops AroMetrics™ Auto Fragrance System II-22

Procter & Gamble Launches Febreze Noticeables™ II-22

N Ranga Rao and Sons Launches New Line of Air Care Products II-22

4. RECENT INDUSTRY ACTIVITY II-23Procter & Gamble Snaps Up Ambi Pur Brand from Sara Lee II-23Godrej Consumer Products Acquires Sara Lee's Majority Stake in JV II-23Godrej Consumers Products Acquires Megasari Makmur II-23Amrep to Takeover Waterbury's Brands and Assets in North America II-23Kraco Enterprises Inks Deal to Takeover Auto Expressions II-24Sara Lee Partners with Clorox II-24ColepCCL Acquires Czewo Full Filling Service II-25Symrise Takes Over Manheimer Fragrances II-25Symrise Acquires Intercontinental Fragrances II-26Sara Lee Enters into Partnership with Henkel II-26SC Johnson & Son to Expand Presence in the Air Fresheners Market II-26Reckitt Benckiser Partners with Winplus II-26SC Johnson Initiates Legal Action Against Dial Corp. II-27Promethean Corp. to Acquire Fragrance Dynamics II-27Titan Global Holdings Acquires USA Detergents II-27Yankee Candle Merges with MDP II-28Blyth Divests Home Air-Freshener Business to MVP II-28Nano Chemical Systems Divests SeaSpray Aerosol II-28Oust® Wins Product of the Year Award II-28Shearer Candles to Expand Production Facility in Govan II-29

5. FOCUS ON SELECT GLOBAL PLAYERS II-30

ACS Giftware Industrial Ltd. (Hong Kong) II-30

Ada Electrotech (Xiamen) Co., Ltd. (China) II-30

Air Delights, Inc. (US) II-30

Auto Expressions (US) II-30

Blyth, Inc. (US) II-31

California Scents (US) II-31

Car Freshener® Corporation (US) II-31

Church & Dwight Co., Inc. (US) II-32

Earth Chemical Company Ltd. (Japan) II-32

Farcent Enterprise Co., Ltd. (Taiwan) II-32

Godrej Household Products Ltd. (India) II-32

Henkel KgaA (Germany) II-32

Dial Corporation (US) II-33

Kobayashi Pharmaceutical Co., Ltd. (Japan) II-33

Pharmacopia (US) II-33

Procter & Gamble (UK) II-34

Raj Fragrance (India) II-34

Reckitt Benckiser Group Plc (UK) II-34

SC Johnson & Son, Inc. (US) II-34

S.T. Corporation (Japan) II-35

The Yankee Candle Company, Inc. (US) II-35

6. GLOBAL MARKET PERSPECTIVE II-36Table 2: Global Recent Past, Current & Future Analysis for AirFresheners by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2009 through 2017(includescorresponding Graph/Chart) II-36

Table 3: Global Historic Review for Air Fresheners by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-37

Table 4: Global 15-Year Perspective for Air Fresheners byGeographic Region - Percentage Breakdown of Dollar Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets for Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-38Analysis by Product Segment II-39Table 5: Global Recent Past, Current & Future Analysis forSprays/Aerosols by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Restof World Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includescorresponding Graph/Chart) II-39

Table 6: Global Historic Review for Sprays/Aerosols by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-40

Table 7: Global 15-Year Perspective for Sprays/Aerosols byGeographic Region - Percentage Breakdown of Dollar Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets for Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-41

Table 8: Global Recent Past, Current & Future Analysis for

Electric Air Fresheners by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2009 through

2017(includes corresponding Graph/Chart) II-42

Table 9: Global Historic Review for Electric Air Fresheners byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2003 through 2008 (includes correspondingGraph/Chart) II-43

Table 10: Global 15-Year Perspective for Electric Air

Fresheners by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets for

Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-44

Table 11: Global Recent Past, Current & Future Analysis forGels & Candles by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Restof World Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includescorresponding Graph/Chart) II-45

Table 12: Global Historic Review for Gels & Candles by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-46

Table 13: Global 15-Year Perspective for Gels & Candles byGeographic Region - Percentage Breakdown of Dollar Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets for Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-47

Table 14: Global Recent Past, Current & Future Analysis for

Car Air Fresheners by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017(includes

corresponding Graph/Chart) II-48

Table 15: Global Historic Review for Car Air Fresheners byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2003 through 2008 (includes correspondingGraph/Chart) II-49

Table 16: Global 15-Year Perspective for Car Air Fresheners by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) II-50

Table 17: Global Recent Past, Current & Future Analysis forOther Household Air Fresheners by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2009 through2017(includes corresponding Graph/Chart) II-51

Table 18: Global Historic Review for Other Household Air

Fresheners by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) II-52

Table 19: Global 15-Year Perspective for Other Household AirFresheners by Geographic Region - Percentage Breakdown ofDollar Sales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World Markets forYears 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-53III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Market Overview III-1

Home Fragrances Market: An Overview III-1

Flavors and Fragrance III-2

Changing Lifestyles: The Primary Growth Driver III-2

Candles Market III-3

Aerosols Market III-3

Product Innovations in the US Air Fresheners Market III-3

Product Innovations in the US Home Air Fresheners Market in

the Recent Past III-4

Product Innovations in the US Candles and Potpourri Market

in the Recent Past III-4

Market Trends III-4

Manufacturers Target Young Consumers III-4

Plug-Ins: Increasing Risks III-5

Car Air Fresheners: Gathering High Market Interest III-5

Private Label Products Capture the Show III-5

Price Factor III-5

Fragrances: Gaining Importance in Cleaning Industry III-5

Table 20: Household Cleaning Products Market in the US

(2010 & 2011): Percentage Breakdown of Value Sales for

Surface Cleaners, Air Fresheners, Bathroom Cleaners, and

Others (includes corresponding Graph/Chart) III-6

Factors Driving Growth III-6

Competition Intensifies III-7

Table 21: Leading Players in the US Air Fresheners Market

(2008): Percentage Breakdown of Value Sales for S.C.

Johnson, Reckitt Benckiser, Procter & Gamble, and Others

(includes corresponding Graph/Chart) III-7

Brand Statistics III-7

Table 22: Leading Brands in the US Air Fresheners Market

(2008): Percentage Breakdown of Value Sales for Glade

Plugins, Airwick by Wizard Freshmatic, Febreze Air Effects,

Febreze Noticeables, Airwick by Wizard Glade, and Others

(includes corresponding Graph/Chart) III-7

Table 23: Fragrance Candles Market in the United States(2007): Percentage Breakdown of Dollar and Volume RetailSales of Leading Brands through Drugstores (includescorresponding Graph/Chart) III-8Distribution Channels III-8Table 24: Air Fresheners Market in the United States(2011): Percentage Breakdown of Value Sales by RetailChannel for Mass merchandisers/ Warehouse Clubs,Supermarkets/Hypermarkets, and Others (includescorresponding Graph/Chart) III-8

Table 25: Automotive Air Fresheners Market in the US (2010

& 2011): Percentage Breakdown of Value Sales by Retail

Chain - Automotive Chains, Discount Store Chains,

Non-Automotive Chains, and Department Store Chains

(includes corresponding Graph/Chart) III-9

Table 26: Candles Market in the US (2010 & 2011):Percentage Breakdown of Value Sales by Distribution Channel- Specialty Retail Stores, Department Stores, MassMerchandisers & Discounters, and Others (includescorresponding Graph/Chart) III-9B.Market Analytics III-10Table 27: US Recent Past, Current & Future Analysis for AirFresheners by Product Segment - Sprays/Aerosols, ElectricAir Fresheners, Gels & Candles, Car Air Fresheners, andOther Household Air Fresheners Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2009 through 2017 (includes corresponding Graph/Chart) III-10

Table 28: US Historic Review for Air Fresheners by Product

Segment - Sprays/Aerosols, Electric Air Fresheners, Gels &

Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-11

Table 29: US 15-Year Perspective for Air Fresheners byProduct Segment - Percentage Breakdown of Dollar Sales forSprays/ Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets for Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-12

2. CANADA III-13

Market Analytics III-13

Table 30: Canadian Recent Past, Current & Future Analysis

for Air Fresheners by Product Segment - Sprays/Aerosols,

Electric Air Fresheners, Gels & Candles, Car Air Fresheners,

and Other Household Air Fresheners Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-13

Table 31: Canadian Historic Review for Air Fresheners byProduct Segment - Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-14

Table 32: Canadian 15-Year Perspective for Air Fresheners by

Product Segment - Percentage Breakdown of Dollar Sales for

Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,

Car Air Fresheners, and Other Household Air Fresheners

Markets for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-15

3. JAPAN III-16A.Market Analysis III-16Gel and Liquid Fresheners Most Preferred among JapaneseConsumers III-16Competitive Scenario III-16Table 33: Leading Players in the Japanese Air FreshenersMarket (2008): Percentage Breakdown of Value Sales forKobayashi Pharmaceutical Co., S.T. Corp, Unilever, andOthers (includes corresponding Graph/Chart) III-16B.Market Analytics III-17Table 34: Japanese Recent Past, Current & Future Analysisfor Air Fresheners by Product Segment - Sprays/Aerosols,Electric Air Fresheners, Gels & Candles, Car Air Fresheners,and Other Household Air Fresheners Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2009 through 2017 (includes corresponding Graph/Chart) III-17

Table 35: Japanese Historic Review for Air Fresheners by

Product Segment - Sprays/Aerosols, Electric Air Fresheners,

Gels & Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-18

Table 36: Japanese 15-Year Perspective for Air Fresheners byProduct Segment - Percentage Breakdown of Dollar Sales forSprays/ Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets for Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-19

4. EUROPE III-20

A.Market Analysis III-20

Competitive Scenario III-20

Table 37: Leading Players in the European Air Fresheners

Market (2008): Percentage Breakdown of Value Sales for S.C.

Johnson, Reckitt Benckiser, Sara Lee Corporation, and

Others (includes corresponding Graph/Chart) III-20

B.Market Analytics III-21

Table 38: European Recent Past, Current & Future Analysis

for Air Fresheners by Geographic Region - France, Germany,

Italy, UK, Spain, Russia, and Rest of Europe Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) III-21

Table 39: European Historic Review for Air Fresheners byGeographic Region - France, Germany, Italy, UK, Spain,Russia, and Rest of Europe Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart) III-22

Table 40: European Recent Past, Current & Future Analysis

for Air Fresheners by Product Segment - Sprays/Aerosols,

Electric Air Fresheners, Gels & Candles, Car Air Fresheners,

and Other Household Air Fresheners Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-23

Table 41: European Historic Review for Air Fresheners byProduct Segment - Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-24

Table 42: European 15-Year Perspective for Air Fresheners by

Geographic Region - Percentage Breakdown of Dollar Sales for

France, Germany, Italy, UK, Spain, Russia, and Rest of

Europe Markets for Years 2003, 2011 & 2017 (includes

corresponding Graph/Chart) III-25

Table 43: European 15-Year Perspective for Air Fresheners byProduct Segment - Percentage Breakdown of Dollar Sales forSprays/ Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets for Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-26

4a. FRANCE III-27

A.Market Analysis III-27

Competitive Scenario III-27

Table 44: Leading Players in the French Air Fresheners

Market (2008): Percentage Breakdown of Value Sales for

Reckitt Benckiser, S.C. Johnson, Sara Lee Corporation, and

Others (includes corresponding Graph/Chart) III-27

B.Market Analytics III-28

Table 45: French Recent Past, Current & Future Analysis for

Air Fresheners by Product Segment - Sprays/Aerosols,

Electric Air Fresheners, Gels & Candles, Car Air Fresheners,

and Other Household Air Fresheners Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-28

Table 46: French Historic Review for Air Fresheners byProduct Segment - Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-29

Table 47: French 15-Year Perspective for Air Fresheners by

Product Segment - Percentage Breakdown of Dollar Sales for

Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,

Car Air Fresheners, and Other Household Air Fresheners

Markets for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-30

4b. GERMANY III-31A.Market Analysis III-31Household Fresheners Witness Increased Sales III-31Competitive Scenario III-31Table 48: Leading Players in the German Air FreshenersMarket (2008): Percentage Breakdown of Value Sales for S.C.Johnson, Reckitt Benckiser, Sara Lee Corporation, andOthers (includes corresponding Graph/Chart) III-31B.Market Analytics III-32Table 49: German Recent Past, Current & Future Analysis forAir Fresheners by Product Segment - Sprays/Aerosols,Electric Air Fresheners, Gels & Candles, Car Air Fresheners,and Other Household Air Fresheners Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2009 through 2017 (includes corresponding Graph/Chart) III-32

Table 50: German Historic Review for Air Fresheners by

Product Segment - Sprays/Aerosols, Electric Air Fresheners,

Gels & Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-33

Table 51: German 15-Year Perspective for Air Fresheners byProduct Segment - Percentage Breakdown of Dollar Sales forSprays/ Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets for Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-34

4c. ITALY III-35

Market Analytics III-35

Table 52: Italian Recent Past, Current & Future Analysis for

Air Fresheners by Product Segment - Sprays/Aerosols,

Electric Air Fresheners, Gels & Candles, Car Air Fresheners,

and Other Household Air Fresheners Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-35

Table 53: Italian Historic Review for Air Fresheners byProduct Segment - Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-36

Table 54: Italian 15-Year Perspective for Air Fresheners by

Product Segment - Percentage Breakdown of Dollar Sales for

Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,

Car Air Fresheners, and Other Household Air Fresheners

Markets for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-37

4d. THE UNITED KINGDOM III-38A.Market Analysis III-38Market Overview III-38Candles Market III-38Aerosols Market III-38Competitive Scenario III-39Table 55: Leading Players in the UK Air Fresheners Market(2008): Percentage Breakdown of Value Sales for ReckittBenckiser, S.C. Johnson, Sara Lee, MS George, Procter andGamble, and Others (includes corresponding Graph/Chart) III-39B.Market Analytics III-40Table 56: UK Recent Past, Current & Future Analysis for AirFresheners by Product Segment - Sprays/Aerosols, ElectricAir Fresheners, Gels & Candles, Car Air Fresheners, andOther Household Air Fresheners Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2009 through 2017 (includes corresponding Graph/Chart) III-40

Table 57: UK Historic Review for Air Fresheners by Product

Segment - Sprays/Aerosols, Electric Air Fresheners, Gels &

Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-41

Table 58: UK 15-Year Perspective for Air Fresheners byProduct Segment - Percentage Breakdown of Dollar Sales forSprays/ Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets for Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-42

4e. SPAIN III-43

Market Analytics III-43

Table 59: Spanish Recent Past, Current & Future Analysis for

Air Fresheners by Product Segment - Sprays/Aerosols,

Electric Air Fresheners, Gels & Candles, Car Air Fresheners,

and Other Household Air Fresheners Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-43

Table 60: Spanish Historic Review for Air Fresheners byProduct Segment - Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-44

Table 61: Spanish 15-Year Perspective for Air Fresheners by

Product Segment - Percentage Breakdown of Dollar Sales for

Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,

Car Air Fresheners, and Other Household Air Fresheners

Markets for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-45

4f. RUSSIA III-46Market Analytics III-46Table 62: Russian Recent Past, Current & Future Analysis forAir Fresheners by Product Segment - Sprays/Aerosols,Electric Air Fresheners, Gels & Candles, Car Air Fresheners,and Other Household Air Fresheners Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2009 through 2017 (includes corresponding Graph/Chart) III-46

Table 63: Russian Historic Review for Air Fresheners by

Product Segment - Sprays/Aerosols, Electric Air Fresheners,

Gels & Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-47

Table 64: Russian 15-Year Perspective for Air Fresheners byProduct Segment - Percentage Breakdown of Dollar Sales forSprays/ Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets for Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-48

4g. REST OF EUROPE III-49

Market Analytics III-49

Table 65: Rest of Europe Recent Past, Current & Future

Analysis for Air Fresheners by Product Segment -

Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,

Car Air Fresheners, and Other Household Air Fresheners

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) III-49

Table 66: Rest of Europe Historic Review for Air Freshenersby Product Segment - Sprays/Aerosols, Electric AirFresheners, Gels & Candles, Car Air Fresheners, and OtherHousehold Air Fresheners Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart) III-50

Table 67: Rest of Europe 15-Year Perspective for Air

Fresheners by Product Segment - Percentage Breakdown of

Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners,

Gels & Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets for Years 2003, 2011 & 2017 (includes

corresponding Graph/Chart) III-51

5. ASIA-PACIFIC III-52A.Market Analysis III-52Overview of Select Markets III-52India: A Promising Market III-52China III-52Product Developments in Air Fresheners Market III-52Import-Export Scenario III-52Hong Kong & Taiwan III-53Quality Control Standards III-53Fruit and Floral Scents III-53Car Air Fresheners Market in Hong Kong III-53Conventional Packaging Systems III-53Competitive Scenario III-54Table 68: Leading Players in the Asia-Pacific AirFresheners Market (2008): Percentage Breakdown of ValueSales for Kobayashi Pharmaceutical, S.T. Corporation, S.C.Johnson, and Others (includes corresponding Graph/Chart) III-54B.Market Analytics III-55Table 69: Asia-Pacific Recent Past, Current & FutureAnalysis for Air Fresheners by Product Segment -Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets Independently Analyzed with Annual Sales Figures inUS$ Million for Years 2009 through 2017(includescorresponding Graph/Chart) III-55

Table 70: Asia-Pacific Historic Review for Air Fresheners by

Product Segment - Sprays/Aerosols, Electric Air Fresheners,

Gels & Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-56

Table 71: Asia-Pacific 15-Year Perspective for AirFresheners by Product Segment - Percentage Breakdown ofDollar Sales for Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners Markets for Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-57

6. LATIN AMERICA III-58

Market Analytics III-58

Table 72: Latin American Recent Past, Current & Future

Analysis for Air Fresheners by Product Segment -

Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,

Car Air Fresheners, and Other Household Air Fresheners

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2009 through 2017(includes

corresponding Graph/Chart) III-58

Table 73: Latin American Historic Review for Air Freshenersby Product Segment - Sprays/Aerosols, Electric AirFresheners, Gels & Candles, Car Air Fresheners, and OtherHousehold Air Fresheners Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2003 through2008 (includes corresponding Graph/Chart) III-59

Table 74: Latin American 15-Year Perspective for Air

Fresheners by Product Segment - Percentage Breakdown of

Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,

Gels & Candles, Car Air Fresheners, and Other Household Air

Fresheners Markets for Years 2003, 2011 & 2017 (includes

corresponding Graph/Chart) III-60

7. REST OF WORLD III-61Market Analytics III-61Table 75: Rest of World Recent Past, Current & FutureAnalysis for Air Fresheners by Product Segment -Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,Car Air Fresheners, and Other Household Air FreshenersMarkets Independently Analyzed with Annual Sales Figures inUS$ Million for Years 2009 through 2017 (includescorresponding Graph/Chart) III-61

Table 76: Rest of World Historic Review for Air Fresheners

by Product Segment - Sprays/Aerosols, Electric Air

Fresheners, Gels & Candles, Car Air Fresheners, and Other

Household Air Fresheners Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2003 through

2008 (includes corresponding Graph/Chart) III-62

Table 77: Rest of World 15-Year Perspective for AirFresheners by Product Segment - Percentage Breakdown ofDollar Sales for Sprays/Aerosols, Electric Air Fresheners,Gels & Candles, Car Air Fresheners, and Other Household AirFresheners for Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-63IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 211 (including Divisions/Subsidiaries - 223)

------------------------------------------Region/Country Players------------------------------------------The United States 36Canada 2Japan 3Europe 93France 16Germany 6The United Kingdom 11Italy 11Spain 6Rest of Europe 43Asia-Pacific (Excluding Japan) 83Middle-East 6------------------------------------------

To order this report:Household Products Industry: Global Air Fresheners Industry

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