Glidden® Brilliance Collection™ Paint Debuts at Walmart With New Colors, Fun Tools to Inspire Colorful Room Makeovers

CLEVELAND, May 19, 2011 /PRNewswire/ -- Warm weather makes homeowners' heads turn to dreams of fresh decor. It also makes them wonder what paint colors will go best in their homes and which trends have lasting value. Now, they can experience a variety of paint colors at the same time they "save money and live better" at America's largest retailer, Walmart.

(Photo: http://photos.prnewswire.com/prnh/20110519/CL05776 )

Walmart and Glidden® paint are giving shoppers a chance to see the new shades and complimentary hues up close this weekend. On Saturday and Sunday, May 21 and 22, demonstrations at nearly 1,000 Walmart stores nationwide will feature Glidden's exclusive ready-to-go paint testers with built-in brush attached to the lid. The two-ounce paint testers are available in all 306 colors in the Glidden Brilliance Collection™ palette. Consumers can visit the 'In Stores Now' section of www.walmart.com to find their nearest paint demonstration location.

"With Glidden, Walmart is making it even easier and more convenient for shoppers to plan and complete a full room makeover," said Rob Horton, vice president of marketing for Akzo Nobel Paints LLC, the makers of Glidden paints. "Using Glidden's selection of tools for inspiration, consumers can also select bedding, wall decor, furniture and accent pieces to compliment their paint selection and complete their makeover without leaving the store."

Glidden® Brilliance Collection™ Paint Exclusively at Walmart

Glidden Brilliance, the 2 N 1™ paint and primer, helps painters save time and money by reducing the double process to just one simple step, all in one can. Glidden Brilliance collection combines Glidden's best-quality latex paint and primer with no volatile organic compounds (VOCs), making it environmentally friendly and odor free. It is formulated to make stain removal easy, highly resistant to scuffs and mildew and comes in a variety of finishes.

The Glidden Brilliance Collection also offers other new tools designed to make choosing colors easy and fun, including Top 10 color cards to help consumers find the right color for their mood, location or season; oversized color chips with coordinating suggestions on the back; and inspiration cards featuring useful how-to tips and color information for completing a painting project.  

For more information, see www.glidden.com or call 1-800-GLIDDEN.  

About AkzoNobel's U.S. Paints Business (Akzo Nobel Paints LLC)

Within its U.S. paints business, Akzo Nobel Paints LLC produces a portfolio of well-respected brands, including Glidden®, Glidden Professional™, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; plus Liquid Nails® adhesives and caulks. Products are sold through company stores, national/retail outlets, distributors and independent dealers in the United States and Puerto Rico as well as exported internationally.

Ralph Lauren® is owned by PRL USA Holdings, Inc. and used under license.

SOURCE Glidden Paint

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