Giving America a "Hole" Lotta Love on National Donut Day

360 Vodka celebrates with the first ever Glazed Donut vodka

WESTON, MO, May 30, 2012 /PRNewswire/ - Friday will be a day of indulgence as the country celebrates the sweet smell and delicious taste of our favorite O-shaped treat. It's National Donut Day and to commemorate this hole-iest of days, the world's only sustainable vodka, 360 Vodka proudly announced its newest mouth-watering flavor: 360 Glazed Donut.

In 1938, the Salvation Army declared the first Friday of every June as National Donut Day. Today, 360 Vodka honors this scrumptious tradition with the timely release of 360 Glazed Donut. With its deep, sweet aroma and unmistakable flavor, 360 Glazed Donut perfectly captures the irresistible taste of America's most-popular donut, Glazed (Donut trivia: According to Baking Management magazine, the number two flavor is Chocolate Glazed).

For the waistline-conscious, donut devotees can save some calories while still enjoying the flavor of their favorite hole-some treat. Compared to the pant-splitting 250 calories packed into the average donut, 360 Glazed Donut has a mere 80 calories (per 1.0 ounce shot).

"Confectionery flavors are one of the hottest trends in mixology and we're thrilled to introduce this innovative and quintessentially American flavor to our collection of eco-friendly flavored vodkas," says Vic Morrison, Vice-President of Marketing for The Earth Friendly Distilling Company.

With a collection of twelve flavored vodkas, including the multiple award-winning and consumer favourite 360 Double Chocolate, the Earth Friendly Distilling Company is celebrated for perfecting innovative vodka flavors and sparking cocktail creativity among consumers and mixologists alike.

Fresh batches of 360 Glazed Donut have already been shipped to retailers across the country and are ready to be served on the rocks, as a dessert course, or in decadently indulgent cocktails:

Add all ingredients with a scoop of ice into a blender and blend until desired consistency. Pour into a rocks glass and top with whipped cream. Garnish with chocolate sprinkles.

Add all ingredients into a mixing glass filled with ice and shake.  Strain into a chilled martini glass rimmed with sugar and cinnamon. Garnish with an apple slice.

Add all ingredients into a mixing glass filled with ice and shake.  Strain into a chilled martini glass rimmed with sugar and cocoa (optional).

Price and Availability:
360 Glazed Donut retails for approximately $15.99 (750mL) and is available at liquor retailers across the USA. Check the 'Where to Buy' section at www.vodka360.com for specific local retailers.

Leaving the Smallest Footprint
Each bottle of 360 Vodka is made with recycled glass, featuring reusable closures and recycled paper printed with water‐based eco‐friendly inks. As organic grain leaves a larger footprint, 360 Vodka uses local grain grown less than 95 miles from the country's most energy efficient distillery where 360 Vodka is crafted. This gives the brand its distinctive, smooth taste that has been awarded with multiple platinum and gold medals for taste from international spirits competitions. 360 Vodka is proud to donate one dollar from every closure returned to a dedicated environmental charity.

Note to editors: High-res photography of bottle and cocktails available in the "Brand Assets" section of vodka360.com or from Evangeline PR (contact info below)

SOURCE 360 Vodka