Givex Gift Card Program Integrated with ISD Payment Switch

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Sep 23, 2010, 09:15 ET

SALT LAKE CITY, UT, Sept. 23 /PRNewswire/ - ISD Corporation, a leading provider of secure payment management software and solutions for merchants, and Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today the successful integration of the Givex gift card program to ISD Payment Switch.

The Givex integration enables merchants using ISD Payment Switch to take advantage of Givex's gift card program to drive customer acquisition and sales. Merchants will be able to activate, reload and redeem gift cards.

"A gift card can convince its recipient to make their first purchase from a business," said Amanda French, Vice President Sales & Marketing, Givex. "This integration allows merchants in retail, hospitality and other industry verticals to acquire new customers, the first stage of the customer journey, and ultimately convert them into loyal customers."

"One of our strategic goals is to continue to provide our clients additional value through partnering with market leading solution providers," stated Gino Puzzuoli, Vice President of Business Development, ISD Corporation. "Our ability to offer an integrated solution to Givex will be well received by our clients."

Givex provides a broad range of solutions for businesses to manage every stage of the customer journey: acquire new customers, learn about customers by building a customer database, communicating with customers and rewarding loyal customers.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com.

About ISD Corporation

ISD Corporation is a leading provider of secure payment management software and solutions for merchants. For over 25 years, ISD has delivered on its mission to provide best-of-breed software solutions which minimize merchant payment acceptance costs and secure sensitive cardholder data. As a result of its singular focus on the merchant payments market, ISD has built a base of more than 200 brand name customers across several market segments including general and specialty retail, grocery, petroleum, and hospitality. For more information please visit our web site at www.isdcorporation.com.

SOURCE Givex