Givex and Linx Secure Partnership

News provided by

Jan 18, 2016, 09:36 ET

The companies have come together to provide proven tools to the Brazilian market, that help businesses better understand and service their customers through Gift Card and Loyalty programs.

NEW YORK, Jan. 18, 2016 /CNW/ - Givex, a pioneering global company in the gift card and loyalty program industry, and Linx, a leading Brazilian provider of management software solutions for retail, announce a partnership that aims to help the Brazilian market in its customer acquisition and retention initiatives through gift and loyalty card programs. The automatic financial reconciliation will also be available for franchise chains and multi-brand business groups.

Givex's commercial director in Brazil, Maria Costa points out "we are delighted to have signed this partnership, bringing together two leaders in their respective fields for the benefit of the Brazilian market. Givex has been in Brazil for seven years, and we have witnessed a dramatic increase in the needs of merchants who seek a gift card and loyalty program platform integrated with their existing POS systems. Our programs will assist them in acquiring new customers and, more importantly, getting to know them better in order to retain them. As Brazil's economy becomes more challenging, companies are rethinking the way they operate, in order to invest in their relationships with their most profitable customers."

Regarding the partnership, Márcio Nunes, Linx's Omni Channel director, says, "This partnership reaffirms Linx commitment to offering our clients innovative tools for their customer acquisition and retention strategies. Givex's services are already being used on a global scale, and we are pleased to be able to provide access to their technology and experience for clients looking to implement Gift Card and Loyalty programs that are fully integrated into the Linx POS."

About Givex

Givex is a pioneering global company in the gift card and loyalty program industry, with operations in more than 50 countries. Givex processes over 16 billion transactions annually that feed hundreds of reports for CRM and operational efficiency initiatives. The Givex platform seamlessly connects with a merchant's physical, online and mobile sales channels, all protected through the maximum PCI security standards available today.

About Linx

With over 30 years of experience, Linx specializes in management software (ERP and POS) for a variety of verticals in the retail sector in Brazil. Brazilian leader*, the company achieved the position by offering innovative and scalable technology, as well as a deep understanding of the value chain in every segment in which it operates. Linx consolidates itself in the market and has its expansion sustained by a culture that welcomes new knowledge, identities, experiences and values. More than 2,800 employees, spread across its headquarters in Sao Paulo, 12 branches in seven states, in addition to relationship units throughout Brazil, serve a broad and diverse base of over 38,000 retailers. With shares traded on the stock exchange since February 2013, in order to fully meet the current needs of the retail market, the company also offers cloud solutions, connectivity and other services. *Source: IDC

SOURCE Givex