Give Your Backpack a Break This Fall, Get the Amazon Kindle 3G with Special Offers

DALLAS, Aug. 19, 2011 /PRNewswire/ -- Fall semester is back and students everywhere are looking for ways to save when heading back to campus. Beginning Sunday, AT&T* will sell Amazon's Kindle 3G with Special Offers in AT&T company-owned retail stores nationwide for $139.

And, Kindle is more valuable than ever for students, with the new Kindle Textbook Rental feature, which enables students to lighten their textbook load while saving up to 80 percent off textbook list prices by renting from the Kindle Store. Kindle Textbook Rental offers the ability to customize rental periods to any length between 30 and 360 days, so students only pay for the specific amount of time they need a book.

Kindle 3G with Special Offers, which connects over the AT&T mobile broadband network as well as Wi-Fi, allows users to download books and periodicals in less than 60 seconds. The convenience of 3G comes with no monthly fees, data plans, or annual contracts.  

"We're making it convenient and affordable for all who read, including students, to purchase a Kindle 3G with Special Offers by offering it in our stores," said Glenn Lurie, president, emerging devices, AT&T. "And the savings extend beyond the purchase price of the device now that students can rent college text books at sharply reduced pricing, directly from Kindle. No lines, no waiting, and no heavy lifting. This should be an attractive option for all consumers."

Kindle 3G with Special Offers, which connects to AT&T's mobile broadband network as well as Wi-Fi, wirelessly downloads books, magazines, newspapers, blogs and personal documents to a 6-inch, high-resolution electronic paper display that looks and reads like real paper.

"With Kindle 3G, you never have to find or pay for a Wi-Fi hotspot – you simply download and read books anytime, anywhere," said Mike McKenna, Vice President, Amazon Kindle. "We're excited that AT&T will be offering its customers Kindle 3G with Special Offers. They will get all the features readers love about Kindle 3G – free 3G wireless, global wireless access, Pearl electronic ink display that's easy to read even in bright sunlight, access to over 950,000 'Buy Once, Read Everywhere' Kindle books, plus money-saving special offers."

Kindle 3G with Special Offers includes all the same features that helped make the third-generation Kindle the No. 1 bestselling e-reader in the world:

• Free 3G wireless, no annual contracts, no monthly fees
• Global 3G coverage means books in under 60 seconds in over 100 countries and territories
• Paper-like Pearl electronic ink display, no glare even in bright sunlight
• Lightweight body for hours of comfortable reading with one hand
• Kindle Store with over 950,000 books - largest selection of the most popular books
• Seamless integration with free "Buy Once, Read Everywhere" Kindle apps for iPad, iPod touch, iPhone, Android, PC, Mac, BlackBerry, Windows Phone, HP TouchPad, and now web browsers with Kindle Cloud Reader.

For the complete array of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About Amazon.com

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

SOURCE AT&T Inc.