Give From the Heart: JOICO Supports Heart Month with Special Edition Red ReconstRx VaporIron

ARCADIA, Calif., Feb. 8, 2011 /PRNewswire/ -- The American Heart Association has declared February as Heart Month and in support leading hair care salon brand, JOICO, has created a special red version of its popular K-PAK ReconstRx VaporIron.  In addition to raising awareness for this important issue with the iron, the company has pledged a donation of $12,500 to the American Heart Association.

According to the Centers for Disease Control and Prevention, heart disease is the leading cause of death in the United States, so awareness and prevention are critical.  That's why, under the JOICO Cares umbrella, the hair care company has targeted Heart Month in February.  Give from the Heart joins other JOICO Cares initiatives—including the Beauty for a Cure Breast Cancer Awareness program—to reach out to stylists and salon clients and to raise funds.  "Many JOICO salons used Beauty for a Cure as a launchpad for their own local programs," comments JOICO Senior Vice President and General Manager Sara Jones, "and raised substantial amounts of money for breast cancer-related organizations nationwide. We want to build on the success of this program with the ReconstRx VaporIron and "Give from the Heart," giving salons more opportunities to give back, encouraging stylists to create heart-themed fundraising and awareness programs in their communities."

The JOICO ReconstRx VaporIron delivers state of the art styling with all of the healthy benefits of JOICO's K-PAK Reconstructor—the number one professional reconstructing product.  It reduces hair breakage by over 40%, prolongs color retention and leaves hair shiny, smooth and healthy.

The special "Give from the Heart" JOICO K-PAK ReconstRx VaporIron, retailing for $159.95, will be available at select salons through the end of February.

Please visit www.joico.com for more information on JOICO, its products and for salon locations.

SOURCE JOICO

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