Give Every Mom in Your Life the Best Day This Mother's Day with a Little Help from Taylor Swift and American Greetings

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May 01, 2012, 09:17 ET

CLEVELAND, May 1, 2012 /PRNewswire/ -- Mother's Day is a time to share the love and appreciation every mom so richly deserves, but it's also an opportunity to celebrate the unique story of the amazing women that take on this important role. The latest Mother's Day collection from Taylor Swift is highlighted by heartfelt and honest messages that offer the perfect words for every relationship.

In addition to the right words, this year's Mother's Day collection from Taylor features elegant details that reflect just how important this day, and the recipient, truly is. Those looking to go beyond the usual love and appreciation (for the mom that always goes above and beyond herself) can WOW her with cards that include everything from inspiring photography, expressive hand lettering, and joyful designs to music cards featuring some of Taylor's biggest hits like, "Stay Beautiful," "Love Story," and the song Taylor wrote for her own mom, "The Best Day."

"We've worked very hard to ensure that this year's Mother's Day collection from Taylor had the right variety to help consumers celebrate all of the moms in their life," states Lindsay Kalback, a member of the Taylor Swift brand team at American Greetings. "The cards really do a great job of reflecting the details that make every relationship unique while still offering the casual tone, bold designs, and fun enhancements that have made the collection so popular. We can't wait for shoppers to check out the collection and we are even more excited for moms to receive the cards."

To check out the Taylor Swift Mother's Day collection and find retailers in your area, visit www.americangreetings.com/taylorswift. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

ABOUT TAYLOR SWIFT

Taylor Swift is a six-time GRAMMY winner, Billboard's Woman of the Year, and the reigning American Music Awards Artist of the Year, as well as both the Country Music Association and the Academy of Country Music's current Entertainer of the Year. Taylor, who writes all of her own songs, has career record sales in excess of 22 million albums and 50 million song downloads. Her Speak Now album has sold more than 5 million copies worldwide and she is Billboard's current Top 200 Albums Artist (all genres).

Taylor just wrapped her world tour in support of SPEAK NOW, and played 110 shows to more than 1.3 million fans in sold-out stadiums and arenas in 19 countries spanning four continents in 2011 and 2012. Her 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries.

She is the top-selling digital artist in country music history, has been named Entertainment Weekly's Entertainer of the Year, and has had singles top both the Country and Pop radio charts. She is the youngest artist ever to win the music industry's highest honor, the GRAMMY Award for Album of the Year. She made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.

Taylor voices the character of Audrey in the current hit movie "Dr. Seuss's The LORAX." In addition, she has two songs on the soundtrack of the movie "The Hunger Games" -- "Safe & Sound" (featuring The Civil Wars), which is the lead single from the movie, and "Eyes Open." She released her first-ever concert CD & DVD set, Speak Now World Tour – Live, in November of last year.

SOURCE American Greetings Corporation