Give a Little, Help a Lot™ and SMILE campaigns raise $760K for local charities across Canada

BRAMPTON, ON, July 15, 2013 /CNW/ - (TSX: L) - Real Canadian Superstore^®, Zehrs^®, Loblaws^®, Your Independent Grocers^®, Provigo^®, Maxi^®, Atlantic Superstore^® and no frills^®, among other Loblaw Companies Limited (Loblaw) banner stores, across Canada are pleased to announce that their Give a Little, Help a Lot™ and SMILE campaigns have raised $760K that will be distributed to local charities across Canada.

"The results of the Give a Little, Help a Lot™ and SMILE fundraising campaigns are a testament to the generosity of our customers and employees," said Peggy Hornell, senior director, Community Investment, Loblaw Companies Limited.  "This campaign goes to show that a small $2 donation can add up quickly and result in making a big difference in the lives of those in our community."

Since 2008, more than $4.1 million has been raised through the Give a Little, Help a Lot™ and SMILE campaigns to assist local charities across Canada. For example, YMCA Ontario, SickKids Hospital in Toronto, Children's Hospital of Eastern Ontario in Ottawa, London Health Sciences in London, Breakfast for Learning across Canada, Kidsport in Ontario and across Western Canada, Janeway Children's Hospital in Newfoundland and in Halifax, IWK Health Centre.

Loblaw's commitment to supporting Canada's communities focuses on four key areas,  President's Choice^® Children's Charity, healthy active kids, feeding our neighbours and greening our communities. 

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice^®, no name^® and Joe Fresh^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points and PC Plus™ loyalty program.

SOURCE: Loblaw Companies Limited