Giraffas First In U.S. To Feature Pork Picanha

MIAMI, Oct. 2, 2015 /PRNewswire/ -- In Brazil, the most prized cut of beef is the "Picanha" which is known throughout Brazil for its tenderness and flavor.  Once unknown in the U.S., Brazilian steak houses first introduced the beef cut to American consumers. Now, Giraffas has not only introduced the Pork Picanha to the fast casual market in the U.S., it invented it.

According to Giraffas President/CEO Rene Prats, "Up until now the Picanha has only been known in the U.S. as a beef item.  The Picanha has never been seen or tasted in pork in the U.S before. What we've discovered is exactly what we predicted. Customers love it!"

This limited-time-only menu addition is available now through December 2015.

For the past several months Giraffas has worked closely with its American meat supplier, Halperns' Purveyors of Steak & Seafood of Atlanta, Georgia, to literally create the Pork Picanha cut from scratch. Owner Kirk Halpern explained that this cut was not fabricated in pork.  In fact, the Meat Buyers Guide contains every conceivable meat cut in all of the main species and has no reference or item number for the Pork Picanha. It simply did not exist in the U.S.  Until now.

"Rene guided us as to what would be ideal for the Giraffas' customers.  As something that never before existed, we were working from scratch.  Flavor, tenderness, trim as well as fast cook times all had to be factored in," Halpern said.

Halpern further explained that hogs are raised with great care by family farmers in Iowa and Illinois.  The pork is processed under strict USDA supervision to ensure the highest quality, and the Picanhas are cut to exacting standards.

"We believe we collectively have come up with something special and are pleased to introduce this new cut at Giraffas USA," said Halpern.

For more information, please visit www.giraffas.com 

ABOUT GIRAFFAS USA

With over 420 locations in the South American country of Brazil and more than 30 years in action, Giraffas® Brazilian Grill brings together Brazilian cuisine that combines a touch of American favorites with a dash of Brazilian tastiness. The first U.S. Giraffas opened in North Miami in 2011. Today, there are already 9 units throughout South and Central Florida with plans to open more in the near future. Giraffas offers Brazilian comfort food in a fast-casual setting. Open for lunch and dinner, their menu highlights include steaks, burgers, chicken, salads, and seafood. Giraffas offers hormone-free all natural chicken; organic quinoa; all-natural and antibiotic/hormone-free USDA Angus beef, perfectly aged for 21 days; burgers featuring a unique blend of certified Angus brisket, chuck and picanha beef all grilled-to-order along with their steaks, ocean-raised salmon and shrimp. In 2015 Giraffas USA was ranked #13 by FastCasual.com. Visit www.Giraffas.com, #GiraffasUSA for more information. Boldly Brazilian. Daringly Delicious.

MEDIA CONTACT:
Jennifer Hill Robenalt
512-653-9656
or
Juliette Philipson
[email protected]

SOURCE Giraffas

Related Links

http://www.giraffas.com

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