Gina Bagis Joins Reaction Retail's Executive Team

ROCKVILLE, Md., Nov. 1, 2018 /PRNewswire/ --  Reaction Retail has announced the addition of Gina Bagis to its executive team, as Vice President of Sales & Brand Development. Bagis brings over 20 years of executive experience, (Storeline, District & Corporate) and most recently as "Director, Buyer Trend Cosmetics" from Macy's Inc. to the Reaction Retail helm. In her new executive role, she will champion the expansion of support services currently offered to retailers and develop a suite of new services specifically targeted to brands seeking more success in the competitive brick and mortar retail environment.

"We are thrilled to have Gina Bagis join our executive team," explains Reaction Retail's CEO, Janet Carter. "She brings with her a wealth of experience that will further enhance our abilities to create and develop marketing programs and products, that help our clients increase sales and drive traffic into stores." In recent years, Reaction Retail has expanded its multi-branded sampler programs, gift with purchase offerings, beauty impulse product assortment and beauty private label programs. "We've spent over a decade developing relationships in the beauty industry and our clients are asking us to help in more areas each year.  We have seen a direct correlation between a tightening retail environment and an increase in retailers and brands requests to develop programs that will WOW the customer.   Bagis's merchandising know how, expertise in the beauty sector, and keen pulse on trends, will enhance our ability to deliver fresh and innovative programs to each of our clients."

Reaction Retails clients include Ulta, Macy's, Belk, Bloomingdale's, AAFES, Boscov's, Dillard's, Shoppers Drug Mart, Perfumania, bareMinerals Clinique, Cartier, L'Oréal and many others.

For her part, Gina Bagis is just as excited to be joining the Reaction Retail executive team. "Reaction Retail's support of retailers and brands is unparalleled in the industry. Given the company's track record, I could not pass up this professional opportunity. It is a perfect fit for my prior experience while affording me the chance to elevate my career."

About Reaction Retail

Reaction Retail offers a wide-range of retailer and brand services. These services include design, manage and execute multi-branded sampler programs, create and produce gift with purchase products, develop and manufacture retail secondary packaging, provide logistic support to brands and retailers as well as offering retail strategy, marketing and merchandising consulting. 

The company's services do not end with strategy nor begin with execution. Instead, Reaction Retail takes a comprehensive "A to Z" approach that encompasses sourcing, design and packaging all the way through to marketing, assembly, logistics and distribution. By acting as a HUB between all departments and vendor partners, Reaction Retail simplifies the "go-to-market" process. Getting things done—and done right—is the company's number one priority.

For more information or to set up an interview with Reaction Retail executives, please contact Dawn Ryden at 512-294-6218 or [email protected]. For further information on Reaction Retail please visit https://www.reactionretail.com/.

SOURCE Reaction Retail

Related Links

https://www.reactionretail.com/