GiftCards.com Launches New Responsive-Design Website

GiftCards.com™ launches responsive-design website that focuses on company's differentiated proposition, personalized gift cards.

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GiftCards.com

Jun 21, 2013, 07:00 ET

PITTSBURGH, June 21, 2013 /PRNewswire/ -- GiftCards.com™, the highest ranking gift cards site on the internet, announced today the launch of its revamped responsive-design website at www.giftcards.com.

(Photo: http://photos.prnewswire.com/prnh/20130621/NE34701 )

The new website presents a cleaner, modern, responsive design that focuses on the company's differentiated proposition, custom gift cards, and adapts itself to all digital platforms: web, tablet, and mobile.

Since 1999, GiftCards.com has been providing U.S. consumers with an array of gift card products including personalized gift cards, group gift cards, virtual gift cards, discount gift cards, and local gift cards, redeemable at millions of establishments across the country. In 2012 the company delivered over one million gift cards to American homes from Boston to the Bay Area.

"Consistent with industry trends, our traffic shows increased incidence in smartphone and tablet usage," explains GiftCards.com CEO, Jason Wolfe. "The new responsive design homepage provides an improved experience to all customers, no matter which device they choose to use—giving them the gift of choice on their technology of choice."

In addition, the new homepage provides one-click access to the company's key differentiator: the ability to deliver a personalized gift card by uploading a photo and adding custom embossing to a prepaid debit card that can be used almost anywhere, making each gift card convenient, personal, and unique.

"While gift cards are sometimes considered impersonal, GiftCards.com's personalized gift cards enable consumers to deliver the gift of choice with a very personal touch," explains brand spokesperson Gift Card Girlfriend. "This provides not only a pleasant and unexpected surprise, but elevates the gift beyond the material value of the gift card."

Industry analysts identify online and mobile platforms as the fastest growing areas of the $110 billion gift card industry. As the online leader, GiftCards.com continues to forge ahead with the enhanced multi-platform homepage and the soon-to-be launched mobile app with patented technology that delivers gift credits.

About GiftCards.com

GiftCards.com, the online leader in gift cards, has been in business for over 10 years. GiftCards.com is the most trafficked gift card website, selling over 5 million gift cards to consumers and corporations. GiftCards.com is a leader in gift card innovation with over 38 patents filed and 3 issued patents, some patents currently licensed in the gift card industry.

SOURCE GiftCards.com