Giant Food Introduces Shelf Labels to Spotlight Products Owned by Minority Businesses

More than 3,100 products reflect Giant's efforts to be inclusive and support diversity

News provided by

Dec 21, 2020, 09:14 ET

LANDOVER, Md., Dec. 21, 2020 /PRNewswire/ -- Giant Food, the leading greater Washington D.C. regional grocery chain, is helping customers identify products owned by minority based businesses through updated shelf labels. Starting next month, all 164 Giant stores will feature the shelf labels, informing shoppers of products offered by businesses that are Women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific, or Veteran owned. Over 3,100 products in Giant stores will feature the updated shelf labels, owned by 218 businesses in Giant's network of vendor partnerships.

The new initiative comes as part of Giant's supplier diversity efforts in developing strong relationships with businesses that offer quality products, excellent customer service and competitive prices to shoppers.

"Giant Food is proud to better highlight our diverse suppliers," said Ira Kress, President of Giant Food. "We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities."

For customers looking to purchase their groceries online and enjoy the convenience of Giant Pickup or Giant Delivers, these product labels will also be featured on the Giantfood.com website and Giant Food mobile app in 2021. In the new year, Giant will also begin highlighting its diverse partners on a new supplier page on GiantFood.com through storytelling and product spotlights.

The new shelf labels are just one example of Giant's commitment to giving customers the tools they need to quickly identify products with characteristics that are important to them. In 2017, Giant rolled out the HowGood rating system which identifies products based on factors ranging from ingredient sourcing to labor practices. In 2018, Giant also launched Guiding Stars, the nutrition navigation program that takes the guesswork out of nutrition by decoding product labels into one clear rating.

To learn more about Giant's supplier diversity, locally based partners, or How Good and Guiding Stars ratings, please visit giantfood.com.

About Giant Food
Giant Food is headquartered in Landover, Md. and operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia with approximately 20,000 associates. Included within the 164 stores are 153 full-service pharmacies, 82 full-service PNC Banks and 24 Starbucks locations. Giant fits all the ways today's busy customers want to shop - whether in store or online. With 142 Giant Pickup locations and Giant Delivery available to all our market areas in DC, MD, VA and DE, customers have even more convenient options right at their fingertips to get the best product and prices, whenever and however they want it. For more information on Giant, visit: giantfood.com.

SOURCE Giant Food