#GetWrinkles: A Proven Method to Age Your Face

Action on Smoking & Health (ASH) releases hilarious parody video ridiculing the benefits of smoking

News provided by

May 28, 2015, 08:17 ET

WASHINGTON, May 28, 2015 /PRNewswire-USNewswire/ -- Combining humor and reality, Action on Smoking & Health (ASH) seeks to educate smokers, potential smokers, and their friends on the immediate results smoking can have on one's appearance. The Wrinkler, a parody infomercial, sells a recognizable product to help customers expedite the aging process. That's right; it's a product to increase wrinkles.

Watch the parody infomercial here: http://ash.org/thewrinkler/

"Big Tobacco often portrays smoking as exciting and glamorous, like in Philip Morris International's Be Marlboro campaign. Through this parody video, we hope to illustrate the realities of tobacco use—that instead of making you seem cool and sexy, tobacco actually makes you old and sick," said Laurent Huber, Executive Director of ASH.

Tobacco companies use illusions of beauty to market their products, so this World No Tobacco Day (Sunday, May 31^st), ASH builds off that theme with a twist of reality when releasing The Wrinkler.

This video was created and donated by advertising creative directors Dean Hacohen and Hank Kosinski of NYC.

Please contact Megan if you are interested in further discussing this campaign or interviewing ASH Policy Director Chris Bostic.

And, you can see how ASH is turning Philip Morris International's Be Marlboro campaign into a Be Tobacco-Free campaign with parody graphics here: http://ash.org/stopmarlboro/

ACTION ON SMOKING AND HEALTH
Action on Smoking and Health (ASH) is the nation's oldest anti-tobacco organization dedicated to health for all. ASH was formed in 1967 in response to the U.S. Surgeon General Report in order to use legal action to fight tobacco and protect nonsmokers. Today, because tobacco is the leading cause of preventable death worldwide, ASH uses global tools to counter the global tobacco epidemic. Learn more about our programs at www.ash.org.

Follow us on Twitter @ASHOrg and Facebook www.Facebook.com/ASHglobalAction

Contact: Megan Arendt
Office: 202-659-4310
Email: [email protected]

SOURCE Action on Smoking and Health