GetResponse Introduces Industry's First Integrated Email-to-Speech Solution

WILMINGTON, Del., April 21 /PRNewswire/ -- GetResponse (www.getresponse.com), a leading email marketing platform for the SMB sector and flagship product of online solutions provider Implix (www.implix.com), has expanded its media-rich feature set with the industry's first integrated text-to-speech email capability. GetResponse Email-to-Speech (http://www.getresponse.com/features/email-to-speech.html) gives small business marketers an innovative new tool to improve email response rates, fight inbox fatigue, and differentiate their brands among today's increasingly mobile, multi-tasking audiences.

Market data supporting user trends:

• Americans need 38 hours each day to complete all scheduled daily tasks(1)
• 34.5 percent increase in time spent using TV/Internet simultaneously (2008 to 2009)(2)
• One-third of all Americans (32 percent) have used cell or smartphones to access Internet for email, messaging or information.(3)

Michael Sliwinski, founder of Nozbe, and Email-to-Speech beta customer, noted: "The voice of GetResponse Email-to-Speech is very natural and it's hard to believe the text of my email message was read by a computer and not a real person. I'm sure my subscribers will love 'reading' my newsletters and productivity tips and tricks by simply listening to them. It's like having an email newsletter and a podcast episode in one package! Fully automatic! I'll definitely be using this feature in all of my broadcasts."

GetResponse Email-to-Speech Feature Highlights:

• Requires no set up, installation, or maintenance.
• Easy to add using the GetResponse WYSIWYG editor.
• Clear, natural-sounding voice provided by award-winning IVONA Text-to-Speech.
• Recipients just click "Play" to listen, or ignore to read.
• Accessible on mobile phones with MP3 capability.
• No impact on file size for hassle-free deliverability.

"GetResponse Email-to-Speech takes us one step closer to transforming email into a rich media experience, similar to listening to satellite radio or watching TV," explained Simon Grabowski, CEO of Implix and founder of GetResponse. "Today's Internet users are media-savvy multi-taskers, with almost 35 percent using the Web and watching TV, while juggling work, social networking, online shopping and, unfortunately, inbox clutter. GetResponse Email-to-Speech lets SMB marketers deliver a more personal, 'human-like' email experience, providing a real competitive edge. And, because it's hands-free and accessible on mobile devices, multi-tasking users can easily and safely respond to our customers' campaigns at home, in the car, wherever they are!"

GetResponse Email-to-Speech Availability

GetResponse Email-to-Speech is now available with a one-month free trial offer.

About GetResponse

GetResponse is an easy-to-use email marketing platform designed to increase email marketing ROI faster than any other medium for SOHO and SMB marketers. It is the first SOHO/SMB email marketing solution to offer text-to-speech capabilities, audio and video recording, storage and delivery, Twitter integration, and an iPhone® application. The solution includes email analytics, unlimited follow-up messages, 300+ HTML templates, online surveys, and professional-level training and support. Launched in 1999, GetResponse has grown to over 130,000 active users from 172 countries, delivering 5 billion permission-based emails per year.

For more information, please visit http://www.getresponse.com.

(1) New Media Study, July 14, 2009, Experian® Simmons

(2) Three Screen Report, Q4 2009, Nielsen

(3) April 2009 survey by the Pew Research Center's Internet & American Life Project

SOURCE Implix