'Get Your Island On' by Choosing Malibu's® Newest Flavor

Whether Citrus, Cranberry Cherry or Mint, New Flavor Will Be Determined by Malibu's Online Community

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Dec 01, 2010, 09:00 ET

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- December is the month to "Get Your Island On" as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu's vibrant flavor portfolio in the "Malibu U Choose" sweepstakes. Starting today, fans can go to Malibu's Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu's newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as one (1) $1,000 grand prize to kick-off the New Year.

Between now and the sweepstakes' end on December 31, voters aged 21 and older can visit Facebook.com/malibu.rum to select their favorite Malibu flavor. The winning flavor will be announced the week of January 3, 2011, and will be available for purchase beginning in May 2011. "We're leaving it in the hands of Malibu fans to choose our newest flavor—all three options are refreshing, easy to mix, and versatile," said Sheila Senhouse, Brand Manager for Malibu at Pernod Ricard USA. "We're excited to see which flavor our fans select."

Daily prizes include surfboards, coolers for the beach or park, stylish clothes and other accessories to help you get your island on. Text CHERRY, MINT or CITRUS to 30852 or visit Facebook.com/malibu.rum to cast your vote.

About Malibu

Malibu is the original Caribbean rum with coconut liqueur and the world's favorite, selling 3.7 million cases each year in more than 150 countries. With its beginnings on the island of Barbados, Malibu is perfect for creating cool and refreshing cocktails to help you "Get Your Island On®." The delicious and distinct flavor of Malibu has been honored at several major international spirits competitions, including silver at the 2007 San Francisco World Spirits Competition. Malibu is operated and marketed globally by The Absolut Company, a unit of Pernod Ricard.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.

In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

SOURCE Pernod Ricard USA