Get Ready for a Sweet Summer with Hershey's S'mores Grilling Promotion

Text or enter online at veranohersheys.com for chance to win a S'mores Grilling Kit

News provided by

Apr 22, 2014, 11:58 ET

HERSHEY, Pa., April 22, 2014 /PRNewswire/ -- Hershey's S'mores is helping families prepare for a sweet summer this year, offering more than 1,000 incentives to enjoy moments of simple happiness through its instant-win S'mores summer-grilling promotion.

"For many Latino families, summertime means backyard grilling or heading to the park for cookouts," said Laura Hernandez Muriel, Associate Marketing Manager Hispanic, The Hershey Company. "This year S'mores is giving Mom even more ways to create memorable gatherings around the grill – when everything comes together just right with family, food, and fun. The whole family will enjoy preparing and eating delicious S'mores made with Hershey's chocolate, graham crackers and marshmallows, and playing the S'mores games they'll find at retail locations."

For a chance to win one of more than 1,000 S'mores grilling sets, consumers can text HERSHEYSMORES to 87963 or enter online at veranohersheys.com, where they can view the S'mores recipe. The instant-win game prize includes grilling basket, tongs and a branded apron.

The S'mores summer grilling promotion will run from April 21 - Sept. 6, 2014, with winners selected at random. Consumers can check details on displays in major stores and local groceries, where they also will find ideas for family activities such as a S'mores Treasure Hunt and a Lucky S'mores Game. No purchase is required to participate in the Hershey's S'mores grilling sweepstakes.

For more information and official rules, please visit www.veranohersheys.com.

Recipe for Hershey's S'mores

Ingredients:

4 graham crackers, broken into halves
2 Hershey's Milk Chocolate Bars (1.55 oz.), broken into halves
4 marshmallows

Directions:

Place ½ of Hershey's Milk Chocolate Bar on a graham cracker half.
Carefully toast marshmallow over grill or campfire (supervise the kids if they're doing this); place over chocolate.
Top with second graham cracker half; gently press together.

Recipe makes 4 Hershey's S'mores.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 15,000 employees. With revenues of more than $7.1 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

SOURCE The Hershey Company