Get Buzzed with the World's First Coffee-Infused, Caffeinated Gummy Bears

LOS ANGELES, April 22, 2019 /PRNewswire/ -- Go ahead, get buzzed (a caffeine buzz, that is). Sugarfina's new caffeinated Cold Brew Bears® are made with real coffee and have 60mg caffeine per serving, equivalent to one shot of espresso. This revolutionary twist to the iconic gummy bear comes after more than two years of R&D, joining a growing line of Sugarfina's innovative and wildly-popular gummies infused with flavors such as Pressed Juicery Green Juice, Whispering Angel Rosé wine and Casamigos Tequila.

Sugarfina partnered with its L.A.-based neighbor Alfred Coffee to create three flavors of buzzy bears: Cold Brew, Bourbon Cold Brew and Iced Vanilla Latte, inspired by Alfred's iconic beverage. Cold Brew Bears® are brewed with Alfred's signature blend of rich, aromatic coffee with subtle fruit notes, while Bourbon Cold Brew Bears® add a splash of real bourbon for those who need a little something extra to get through their day. For latte lovers, Iced Vanilla Latte Bears have the delicious creamy flavor of espresso infused with vanilla bean and almond milk.

Alfred Coffee, the celeb-favorite coffee shop known for their iconic But First, Coffee® tagline, inspired the fresh packaging design of mini cold cups, coffee bags, and reusable tumblers. Each bear flavor is available in a 3.5oz mini cold brew cup, wrapped in an exclusive bear-patterned coffee sleeve and topped with an eco-friendly paper straw. For coffee addicts, the bears also come in a 12oz resealable coffee bag, the perfect way to keep your candy-and-caffeine stash on hand at all times. And for those who like their cold brew (bears) on the go, the reusable But First, Coffee® tumbler is filled with Iced Vanilla Latte and Cold Brew Bears® and holds 12oz of your favorite beverage, so you can take the caffeine buzz on the go long after the bears are gone.

"We're so excited to partner with our L.A. neighbor Alfred Coffee to create the world's first-ever coffee-infused gummy bears," said Rosie O'Neill, Sugarfina co-founder and co-CEO. "With this collaboration, we're combining two of our favorite pick-me-ups – candy and caffeine – in a delicious and adorable gummy bear collection."

"At Alfred, we always pride ourselves on constantly innovating and staying ahead of both design and beverage trends," said Josh Zad, founder and CEO of LA-based Alfred Coffee. "So when the opportunity arose to collaborate with our hands-down favorite candy company to deliver everyday Alfred classics in a never-before-seen gummy form it was a no brainer. This is a match made in caffeine-obsessed heaven!"

Sugarfina and Alfred will sell the caffeinated Cold Brew Bears® in select retail locations across the country and at www.sugarfina.com and www.alfred.la. To celebrate the launch, Sugarfina will be giving 10 lucky winners the chance to win a "Coffee Bear Break" for 30, simply by being the first to arrive at a chosen boutique with a secret code, which will be revealed on Instagram Stories this week. Follow @sugarfina on Instagram for all the sweet details.

Product quick facts:
Iced Vanilla Latte Bears Mini Cup (3.5oz) - $7.00
Cold Brew Bears® Mini Cup (3.5oz) - $7.00
Bourbon Cold Brew Bears® Mini Cup (3.5oz) - $7.00
Iced Vanilla Latte Bears Coffee Bag (12oz) - $14.00
Cold Brew Bears® Coffee Bag (12oz) - $14.00
Bourbon Cold Brew Bears® Coffee Bag (12oz) - $14.00
But First, Coffee® Tumbler (filled with 9.5oz of Cold Brew Bears® and Iced Vanilla Latte Bears) - $25.00

About Sugarfina®
Sweethearts Rosie O'Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. Inspired to create the first-ever candy store for grown-ups, the couple traveled the world in search of the finest candy makers to produce their exclusive and inventive line of confections. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named "World's 50 Most Innovative Companies" and "World's 10 Most Innovative Retailers" by Fast Company as it disrupts the $200B confections industry. Recognized as one of the "World's Most Beautiful Candy Shops" by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 40 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.

About Alfred
The story of Alfred began on charming, tree-lined Melrose Place. Since opening its doors in early 2013, Alfred has always prided itself on three things: chic aesthetics, killer customer service, and innovative coffee drinks. Each coffee shop draws design inspiration from its surrounding neighborhood for some added flair, but signature elements like our "World Famous Iced Vanilla Latte" to floral wallpaper ceilings to our trademarked (and much Instagrammed!) "But First, Coffee." neon signs let you know you are, indeed, at an Alfred. Alfred is also well known for its cult-like celebrity following, pop-up collaborations and rotating monthly coffee sleeve partnerships — with brands ranging from Disney to Gray Malin to Kelly Wearstler gracing our coffee cups. To learn more about Alfred, visiting www.alfred.la or follow us on Instagram @alfred.

Press Contact Info:
Sugarfina: Samantha Sturges; [email protected] or Alison Brod Marketing + Communications [email protected]
Alfred: Amanda Lowell; [email protected] or [email protected]

SOURCE Sugarfina

Related Links

https://www.sugarfina.com

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