Georgia Pecans Partner with Schwinn Bicycles for Healthy Alliance
Promotion encompasses National Pecan Month and National Bike Month
TIFTON, Ga., April 1, 2015 /PRNewswire/ -- The Georgia Pecan Growers Association is partnering with Schwinn Bicycles, a brand of Dorel Industries (TSX: DII.B, DII.A), for the biggest cross-promotional partnership in the history of Georgia Pecans. This alliance begins April 1, 2015 and runs through September 30, 2015 with monthly giveaways of Schwinn bicycles, helmets, locks and Georgia pecans.
The Georgia Pecans/Schwinn promotion kicks off in April, also known as National Pecan Month, and it will continue into May, which is also National Bike Month. Monthly prize drawings will occur all summer long and into September as well.
In addition, the partners will be represented together at the Produce Marketing Association (PMA) Convention in October 2015.
"Pecans are one of the healthiest products at the grocery store today," said Brad Ellis, president of the Georgia Pecan Growers Association. "Pecans are high in antioxidants and are heart healthy. We promote a healthy lifestyle, and that's why aligning Georgia Pecans with Schwinn is a fantastic fit. With Georgia being the #1 pecan state in the U.S. and Schwinn being the #1 bike brand, this partnership couples two tremendous brands."
"Good health is all about exercise and nutrition, and Schwinn bicycles provide the exercise, while Georgia Pecans provide the good-for-you nutrition solution," said Milissa Rick, Global Director of Consumer Activation, Schwinn. "Bicycling is a sport for people of all ages – young, old, male, female, serious athletes, and weekend warriors."
The Georgia Pecans/Schwinn Sweepstakes will be promoted in a variety of ways, including on video screens in New York's Times Square. Support will include print advertising, on-pack stickers on pecan packages, social media and Schwinn cross-promotional support. The promotion will also be heavily supported by the Georgia Grown campaign, which represents the statewide interests of Georgia agriculture.
Consumers can enter the Georgia Pecans/Schwinn Sweepstakes by visiting www.georgiapecan.org beginning April 1, 2015.
ABOUT THE GEORGIA PECAN GROWERS ASSOCIATION
The Georgia Pecan Growers Association represents hundreds of pecan growers in the top pecan state in the U.S. Previous marketing initiatives from the Association have focused on research and recipe development, among other areas.
ABOUT SCHWINN
Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.
Schwinn is a brand of Pacific Cycle, a division of Dorel Sports, which includes the brands Cannondale, Mongoose, GT, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Sports is a segment of Dorel Industries (TSX: DII.B, DII.A), a world-class bicycle and juvenile products company. Dorel purchased Pacific Cycle in 2004. Dorel Juvenile's powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. Dorel Home Furnishings markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 11,500 people in facilities located in twenty-five countries worldwide.
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SOURCE Georgia Pecan Growers Association
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