Georgia Pecans and Schwinn Bicycles - Getting Healthy Together in Year 2!
TIFTON, Ga., April 4, 2016 /PRNewswire/ -- For the second consecutive year, the Georgia Pecan Growers Association is collaborating with Pacific-Cycle, makers of Schwinn bicycles, for the "Georgia Pecans/Schwinn Sweepstakes." This promotion gets rolling on April 4, 2016 and extends through June 30, 2016 with monthly prize giveaways.
The "Georgia Pecans/Schwinn Sweepstakes" encompasses both National Pecan Month (April) and National Bike Month (May). Last year's promotion drew over 44,000 entries to the www.georgiapecan.org web site.
"With Georgia being the #1 pecan state in the U.S. and Schwinn being the #1 bike brand, this partnership couples two tremendous brands," said Brad Ellis, president of the Georgia Pecan Growers Association. "Good health is all about exercise and nutrition, and Schwinn bicycles provide the exercise, while Georgia Pecans provide the good-for-you nutrition solution."
For the 2016 "Georgia Pecans/Schwinn Sweepstakes," the following monthly prizes will be awarded from April – June:
- Grand Prize: Family bike package of 4 bikes, including 2 Schwinn Byway adult mountain bikes and 2 Schwinn Byway kids mountain bikes
- First Prize: Schwinn helmet, light set and lock
- Second Prize: Schwinn lock
From last year's sweepstakes, thousands of consumers opted to receive additional information on Georgia pecans and Schwinn bicycles. These consumers also received special offers from the two promotional partners. Last year's sweepstakes consumer winners were from states all over the U.S., underlining the true national appeal of Georgia pecans and Schwinn bicycles.
This year's "Georgia Pecans/Schwinn Sweepstakes" will be supported by on-pack stickers going on packages of Georgia pecans distributed to retailers. Additional support will include a massive public relations effort, advertising in the Georgia Pecan Growers magazine, social media from both partners, support via the Georgia Grown newsletter and the dedicated promotional web page at www.georgiapecan.org .
Beginning April 4, 2016, consumers can start entering the "Georgia Pecans/Schwinn Sweepstakes" at www.georgiapecan.org .
SOURCE Georgia Pecan Growers Association
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