Georgetown Expands Communications Portfolio With Launch of Two Master's Programs
WASHINGTON, Oct. 30, 2014 /PRNewswire/ -- Georgetown University's School of Continuing Studies recently launched two communications master's programs, the Executive Master of Professional Studies in Global Strategic Communications and the Master of Professional Studies in Integrated Marketing Communications, which will welcome their inaugural classes in Fall 2015.
Evolving Communications Offerings
These two offerings join the existing Master of Professional Studies in Journalism and the award-winning Master of Professional Studies in Public Relations & Corporate Communications, expanding the scope of the School to serve a wide range of professional communicators from around the globe.
Senior Associate Dean Denise Keyes summed up the School's approach to learning experiences for communications professionals.
"Our curriculum breaks down the traditional silos among disciplines and prepares our students to lead and thrive amid constant change. We embrace the blur."
Preparing Global Communications Leaders
The Global Strategic Communications (GSC) executive program is designed to provide current and emerging leaders with a strategic and global toolset, enabling them to play the multiple roles of trusted advisors, educators, and integrators in today's complex organizations. This one-year cohort integrates a blend of online learning and on-site intensives to provide students with a comprehensive understanding of today's complex and evolving communications industry.
Throughout the program, GSC students will gain firsthand experience with real-time communications challenges in various locations around the world. The program will help students develop their expertise in critical areas such as global communications management, corporate social responsibility, investor relations, stakeholder engagement, and leadership. Each student will also work closely with an executive coach, who will provide mentorship and guidance over the course of the year.
Developing Consumer-Minded Communicators
The Integrated Marketing Communications (IMC) program arms students with the skills needed to work strategically across communications disciplines and media platforms in order to develop and manage comprehensive marketing communications campaigns. Students will learn how to execute brand development and creative strategy, driven by consumer research and new insights.
Combining strategy and creativity in an applied curriculum, the IMC program is built on a foundation of understanding the consumer. Students will learn about consumer research and how to develop insights, ultimately developing the expertise needed to create communications strategies based on the wants and needs of their target audience. The IMC program also examines the inherent challenges of various communications disciplines, including sales promotion, advertising, direct mail, digital media, and brand publicity.
For more information on the communications master's degree programs, take a comparative look. Fall 2015 enrollment applications are now being accepted.
Information Sessions
Learn more about the communications programs at these upcoming information sessions:
- Global Strategic Communications—Thursday, November 13
- Integrated Marketing Communications—Tuesday, November 18
Press Contact
Andrew J. Glass
Georgetown University School of Continuing Studies
202.687.8715
[email protected]
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SOURCE Georgetown University School of Continuing Studies
Related Links
http://scs.georgetown.edu/commdegrees/
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